Apryse Logo

Apryse

Technical Product Marketing Manager

Reposted 9 Hours Ago
In-Office or Remote
Hiring Remotely in Boston, MA
Mid level
In-Office or Remote
Hiring Remotely in Boston, MA
Mid level
Lead go-to-market strategy for server-based document processing SDKs. Translate OCR/ICR and data-extraction capabilities into developer-focused value propositions, create sales and marketing assets, enable Sales and Marketing, coordinate launches, and collaborate with Product and Engineering to ensure technically accurate external messaging.
The summary above was generated by AI

The Role

Apryse is seeking a Product Marketing Manager to drive the go-to-market strategy for our server-based document processing SDKs. You will be a subject matter expert in document extraction, including OCR/ICR and smart data extraction in order to translate complex PDF and image processing capabilities into clear value propositions. This role is pivotal in enabling our Sales and Marketing teams to drive new and expansion sales motions with credible messaging.

Sitting at the intersection of Product, Engineering, Sales, and Marketing, the Product Marketing Manager develops technically accurate product positioning, produces and delivers sales enablement content, is responsible for the quarterly launch process, and creates high-quality sales and marketing assets. You aren't just summarizing features; you are diving into the 'how' and 'why' of our SDKs to help developers solve complex document processing problems. This role strengthens our ability to communicate how Apryse solutions perform in real-world operational environments while equipping Sales and Marketing teams with credible, technically proficient content.

The ideal candidate brings direct experience in a product, marketing or sales engineering role for a developer tools product/s. Reporting into the product organization, you will operate as both a technical subject matter expert and a strategic contributor to all stakeholders. You will balance deep product knowledge with strong commercial awareness, ensuring that messaging, and technical content directly support inbound marketing tactics and deal progression.

Responsibilities

  • Translate complex technical features and workflows into clear, mission-relevant value propositions grounded in real-world document processing use cases.
  • Collaborate with marketing, sales and solution engineering to define and execute go-to-market strategies aligned with company growth objectives and customer needs.
  • Develop and refine the Developer Persona, understanding the friction points in the discovery, POC development, and the long-term maintenance and scalability of applications with embedded document processing.
  • Create and maintain technically accurate sales and marketing materials, including presentations, datasheets, website content, use case videos, and marketing briefs.
  • Use the tools and systems available to you to understand customer feedback, market trends, and inform your stakeholders with regular insights.
  • Work closely with Sales and enablement teams to ensure understanding of your product area and market changes (such as regulations or geographical exceptions) that would impact messaging and roadmap.
  • Serve as a key collaborator with Product and Engineering teams to ensure external messaging accurately reflects Apryse capabilities, limitations, and roadmap direction.
Requirements
  • Experience articulating technical concepts like REST APIs, SDK implementation, or server-side processing.
  • Familiarity with server-side environments and popular languages (e.g., C#, Java, Python, or Go) to effectively communicate with technical counterparts.
  • Strong written and verbal communication skills, with the ability to translate technical detail into value.
  • Proven ability to work cross-functionally with Product, Engineering, Sales, and Marketing teams.
  • Willingness and ability to travel for team meetings and industry events when required.

Preferred

  • Prior experience in product marketing, technical marketing, sales engineering, or customer-facing technical roles.
  • Experience working in a company with an inboundgo-to-market strategy
  • Comfort in speaking publicly about the company and products
  • Entry level coding skills a plus.

Benefits

  • Competitive salary commensurate with experience & qualifications.
  • A comprehensive extended benefits package including health, dental and vision for you and your family that starts from day one.
  • A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
  • Highly autonomous and entrepreneurial environment.
  • Bi-weekly lunches and monthly socials (virtual for now).
  • Annual recurring WFH allowance for you to purchase items you need for your home office.
  • Unlimited learning development budget so you can master your craft.
  • Work with the hardware you're most comfortable with (Windows or Mac)
  • Diverse and inclusive workplace where we all learn from each other.
  • Excellent work-life balance with a flexible work environment.

Company Description

As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.

Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.

Ready to join our team?

If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed.

The compensation for this position is commensurate upon experience, with a range between $120,000.00-$150,000.00 USD in on target earnings. The top end of the range is reserved for candidates with extensive experience and a profile that strongly aligns with the senior expectations of this role.

We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.

Top Skills

C#
Document Extraction
Go
Icr
Image Processing
Java
Ocr
Pdf
Python
Rest Apis
Sdks
Server-Side Processing

Similar Jobs at Apryse

2 Days Ago
In-Office or Remote
Boston, MA, USA
Mid level
Mid level
Productivity • Software • App development • Automation
The Account Executive will manage and close software sales, qualify leads, and collaborate with engineers to create valued solutions for enterprise clients.
Top Skills: DoolyOutreachSales NavigatorSalesforceZoominfo
2 Days Ago
Remote
9 Locations
Senior level
Senior level
Productivity • Software • App development • Automation
Lead PR strategies, manage media relations, craft narratives, monitor PR performance, and collaborate cross-functionally to enhance brand reputation.
Top Skills: Social Listening ToolsSocial Media
4 Days Ago
In-Office or Remote
2 Locations
Junior
Junior
Productivity • Software • App development • Automation
The Sales Manager leads a team to drive revenue growth, establish strategic partnerships, and enhance customer acquisition for the iText portfolio.
Top Skills: CRMPdf SdkSoftware Api

What you need to know about the Calgary Tech Scene

Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account