Vice President, Marketing & Communications (MATERNITY LEAVE COVER - 13 MONTHS)

Hybrid work: Employees work in a hybrid model, balancing collaboration in our office and remote work.

Overview

Find a job that lets your imagination run wild! WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.

To work at WildBrain means you get to create stories that let imaginations run wild. Join our team today to become part of the story!

About the Role

WildBrain is seeking an experienced and highly strategic Vice President, Marketing & Communications to provide leadership during a pivotal period of transformation for the company. Reporting to the CFO and working closely with the CEO and executive leadership team, this role will be responsible for shaping and delivering WildBrain’s corporate narrative.

This role will lead the global marketing and communications function with a strong emphasis on change management, executive communications, internal engagement, and employee value proposition (EVP), while ensuring WildBrain’s brand, story, and strategic priorities are communicated clearly and consistently to employees, partners, investors, and the broader industry.

The ideal candidate is a confident, hands-on leader who thrives in complex environments, can quickly earn trust at the executive level, and is comfortable shifting between strategy, counsel, and execution. 

Enterprise Strategy, Change & Leadership Communications

• Lead WildBrain’s enterprise marketing and communications strategy, ensuring clarity, consistency, and confidence across all audiences.
• Partner closely with the CEO, executive leadership team, and HR to develop and execute change management communications tied to evolving priorities.
• Act as a trusted advisor to senior leaders on strategic narrative, executive messaging, and stakeholder communications, including town halls, leadership updates, and board-level materials.
• Play a central role in articulating and socializing WildBrain’s story and unique position in-market, aligning messaging across internal and external channels.

Internal Communications

• Own and evolve WildBrain’s internal communications strategy, ensuring employees understand the company’s direction, strategy, and how their work contributes to long-term success.
• Partner with HR to strengthen WildBrain’s Employee Value Proposition (EVP), employer brand, and culture narrative, supporting talent attraction, engagement, and retention.
• Oversee communications related to people initiatives, leadership changes, organizational updates, and company-wide programs, with a strong lens on transparency and trust.
• Work with the internal communications team to ensure internal channels, content cadence, and leadership communications are effective, engaging, and fit for a global organization.

Corporate Brand, External Communications & Reputation

• Steward WildBrain’s corporate brand positioning, ensuring it reflects the company’s strategic priorities and future focus across all touchpoints.
• Oversee external communications including corporate announcements, press releases, thought leadership, industry speaking opportunities, and executive visibility, led by the Senior Director of Global Corporate and Trade Communications.
• Work closely with the Communications team to manage media relations, issues management, and reputational risk.
• Identify opportunities to elevate WildBrain’s profile through strategic storytelling, partnerships, and industry engagement.

Team Leadership & Cross-Functional Collaboration

• Lead and support a high-performing marketing and communications team, providing clarity, direction, and continuity during the maternity leave period.
• Drive strong collaboration across MarCom, HR, Investor Relations, Audience Engagement, Studios, Franchise and Licensing teams to ensure alignment and avoid duplication.
• Ensure clear prioritization, governance, and resourcing across initiatives in a fast-moving environment.
• Oversee agency relationships and external partners, ensuring high standards, efficiency, and alignment with WildBrain’s strategy.

• Progressive experience in corporate marketing, communications, or related roles, ideally within media, entertainment, technology, or a similarly complex organization.
• Senior leadership experience managing multi-disciplinary teams and advising executive stakeholders.
• Demonstrated expertise in change management communications, internal communications, and executive messaging.
• Strong experience partnering with HR on EVP, employer branding, and employee engagement initiatives.
• Exceptional written and verbal communication skills; proven ability to distill complex strategies into clear, compelling narratives.
• High degree of comfort working in ambiguous, transitional environments with multiple stakeholders and competing priorities.
• Experience in a public company environment is strongly preferred.
• Highly organized, calm under pressure, and known for strong follow-through and stakeholder trust.

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Total Rewards 

At WildBrain, we strive for equitable and consistent pay practices within a robust total rewards framework. Compensation may vary within the same role based on experience, performance, specialized expertise, and overall impact.  

Compensation: Base salary is part of a comprehensive total rewards package that includes: 

• Paid time off 

• Retirement savings with company matching 

• Comprehensive health and dental coverage, with shared premium costs from day one. 

• Employee Assistance Program (EAP) 

• Hybrid work model 

Our Hiring Process 

• Initial virtual screening with our Talent Acquisition team 

• Interview with the hiring manager (virtual or in person, TBD) 

• Interview with 2–3 key business partners (virtual or in person, TBD) 

• Role-specific assessment, where applicable 

AI in Our Hiring Process 

We use artificial intelligence (AI) to support and enhance the recruitment experience—for example, by organizing applications or surfacing relevant qualifications. AI is never used to make hiring decisions. All decisions are made by our hiring managers and recruitment professionals. AI tools used in our recruitment process are subject to rigorous privacy, security, and risk assessments and are applied in alignment with WildBrain’s Inclusive Hiring framework. We believe technology should enhance human judgment, not replace it. 

Our Commitment 

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide.

Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.