VP, Demand Generation

About the Job:

LaunchDarkly seeks an experienced VP of Demand Generation to lead digital demand generation, field marketing, global events, and partner marketing teams. Reporting to the CMO, this role will drive global demand generation and ABM strategies to boost our pipeline, new customer acquisition, and expansion opportunities. You’ll lead a high-performing team, own pipeline targets, manage digital channels, develop field marketing strategies, oversee global events, and collaborate with partners for campaign goals.

Responsibilities:

• Lead and develop a high-performing global demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities.

• Own the pipeline targets, collaborating with the marketing team to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities.

• Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.

• Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales leadership to ensure targeted and impactful campaigns.

• Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities.

• Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives.

• Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline.

• Cultivate a culture of continuous testing and optimization to improve channel performance and ROI.

• Foster alignment among marketing, sales, and go-to-market teams to drive collective success.

• Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities.

• Coordinate with brand, content, growth, and product marketing teams to ensure consistent branding and targeted messaging.

Qualifications:

• Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans.

• Demonstrated leadership experience managing a Demand Gen team of at least 15.

• Strategic thinker with excellent communication and analytical skills.

• Proven ability to drive pipeline growth and lead generation.

• Experience in SAAS and/or developer tooling is preferred.

• Strong project management skills and ability to thrive in a dynamic environment.

• Results-oriented with a collaborative and customer-focused mindset.

Pay:

Target pay range for a Level E1 in San Francisco/Bay Area: $248,000 - $292,000* 

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages

• Delivering targeted experiences by easily personalizing features to customer cohorts

• Maximizing the business impact of every feature through the ability to experiment and optimize

• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types

• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected].

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