The VP of Global Field & Partner Marketing will lead demand generation strategies, oversee marketing teams, and design models for data-driven decision making to enhance pipeline growth and partner collaborations.
The biggest hurdle to AI success is not technology or ambition, but data you can trust. Most organizations struggle to power AI initiatives with messy, siloed data that is growing at an unprecedented rate and manual effort that can’t possibly manage it. Facing board mandates for AI-driven transformation, C-suite leaders cite data issues as their biggest challenge.
So how do you get data AI-ready? Yesterday’s reactive, resource-heavy data management tools and processes won’t work anymore.
Ataccama’s agentic platform offers an intelligent, fast, and scalable approach that gives the modern AI enterprise all of the capabilities they need to trust their data. The Ataccama ONE AI Agent autonomously identifies and helps you fix data quality issues at the source, offering unified AI-assisted execution across:
- Data quality and observability: Ensure data is accurate, complete, and consistent, no matter where it resides and flows.
- Lineage: Understand data origin and flow, crucial for confidently feeding AI models and agents.
- RDM: Achieve faster standardization and stewardship with an AI agent.
- The Data Trust Index: Get a real-time view of data reliability to successfully implement the medallion architecture. Benefit from the Ataccama MCP Server as a proprietary safeguard to ensure external agents operate on governed, verified data.
With Ataccama, you can trust your data and fuel your AI.
The Role
The VP of Global Field & Partner Marketing will lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels. You will oversee a global team spanning:
- Field Marketing (territory-aligned demand generation programs supporting our global markets)
- Corporate Events
- Partner Marketing
This leader will design and operationalize market-specific demand generation models, drive data-driven decision making, and build strong alignment across marketing, sales, and partner organizations. A critical mandate will be establishing best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth in North America and globally.
Your Challenge
- Field Marketing Leadership
- Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition across markets and segments.
- Lead the creation of integrated, multi-channel campaigns that bring to bear relevant tactics in the B2B marketing mix (digital, events, account-based experiences etc.) aligned to buyer journeys and revenue goals.
- Drive strong collaboration with BDRs, Sales, and the Partner team to optimize lead management, conversion, and attribution models.
- Partner with RevOps to refine funnel metrics, performance dashboards, and ROI reporting.
- Partner Marketing
- Develop and execute partner marketing strategies to, through, and with strategic partners (e.g., cloud platforms, system integrators, resellers).
- Build scalable partner co-marketing programs, joint campaigns, and partner enablement initiatives that increase sourced and influenced pipeline.
- Collaborate with Partner Sales to align marketing investments to partner tiers, performance, and joint business plans.
- Digital & Web Marketing
- Collaborate with the Growth Marketing team focused on our web and digital channels to help ensure they are aligned with field strategies and driving conversions as expected for growth.
- Field & Regional Marketing
- Lead regional field marketing teams in developing localized campaigns, executive events, and account-based/industry programs that align to regional sales priorities. This will be a global model with specific focus on growth in North America, EMEA, and ANZ.
- Ensure consistent brand and messaging while optimizing for local market dynamics.
- Leadership & Cross-Functional Alignment
- Mentor and scale a high-performing global team that blends creativity with data-driven rigor.
- Partner closely with Product Marketing, Growth Marketing, Brand and Communications to deliver integrated go-to-market programs.
- Serve as a key member of the Marketing Leadership Team, helping shape overall strategy, budget, organizational design, and scalable growth.
Is This You?
- 12+ years of B2B marketing experience, including 5+ years leading global or multi-region demand generation functions at Senior Director/VP level.
- Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments, with experience in the data and/or AI space preferred but not required.
- Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based.
- Strong understanding of partner ecosystems (e.g., cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs.
- Curiosity, creativity, and the desire to drive organizational and operational transformation with AI.
- Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data to a variety of internal and board stakeholders.
- Comfort with CRM, MAP, and BI tools (e.g., Salesforce, Marketo, HubSpot, 6sense, Tableau) as well as a working knowledge of/passion for how Martech is being disrupted by AI/agentic technology.
- Experience building, leading, and scaling high-impact teams, setting clear vision, operating cadence, and performance standards.
- Strategic mindset with the ability to execute hands-on and lead through influence in a global environment.
- Data management / data quality / AI industry experience preferred but not required.
At Ataccama, our core values are Candid & Caring, so we are upfront about our process and details that are important to you. We sometimes use AI tools to help us with things like reviewing applications, taking notes from screening conversations, scheduling interviews, or supporting assessments. These tools make the process smoother and fairer — but don’t worry, they never make the final decision. Every hiring decision is made by our Talent Acquisition Partners and Hiring Managers, with AI only acting as a helpful assistant. We believe technology should support the process, not replace the human touch. We currently use AI-assisted tools - Metaview for interview notes and Lever Talent Fit to help highlight key experience.
This posting is a genuine, active position in Ataccama.
Perks & Benefits
• Long-Term Incentive Program
• Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
• 5 sick days
• The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
• "Bring Your Friend" referral program
• Flexible working hours & hybrid work setup
• Annual package for mental health support
• RRSP plan available
• Corporate discounts on travel, fitness, attractions, and shopping
• Health, vision, and dental benefits
• Conference tickets to the best industry events of the year
• Online courses & company access to Udemy to hone your skills
• Kitchen stocked with fresh fruit and juice, teas, and the best coffee
Work Equipment
• Company laptop
• Company mobile phone
While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company.
Top Skills
6Sense
Hubspot
Marketo
Salesforce
Tableau
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