Brafton is one of the world's leading content marketing firms, with offices in Boston, London and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, full-time contract position, and is open to candidates across Canada.
JOB SUMMARY: The Web Projects Lead is a keystone member of the UX team. They assume a leadership role on website redesign projects, combining client and industry research with a deep understanding of web best practices to facilitate the creation of goal-driven, user-friendly websites.
Key responsibilities include:
- Examining site analytics and applying insights gleaned here when devising website redesign strategy
- Developing and refining site navigation and information architecture
- Reviewing and providing a Keep-Update-Delete analysis on all content on a given website, based on the client's and website's strategic goals.
- Designing/building website content using pagebuilding tools and platforms such as Elementor, WPBakery, Hubspot, Webflow, and others.
- Reviewing and providing feedback on mockups, with a particular focus on UX and CRO
- Ensuring the new website aligns with and leverages client branding and messaging
- Clearly and authoritatively communicating around requirements and action items with both internal and external stakeholders
- Leading (along with the Project Manager) on the organization and process-adherence necessary to enable a smooth website redesign project.
- Developing or contributing to user journey mapping
- Ideating on and implementing A/B testing and multivariate testing
- Developing brand messaging and positioning for organizations and/or their products and services
- Other independent tasks that may be delegated by senior members of the team.
In addition to website redesigns, the Web Projects Lead may be tasked with projects relating to UX, Market Research and Brand Consultancy. Examples of such projects may include:
- Survey creation and data analysis.
- Persona development - conducting interviews and summarizing findings.
- Consultations on brand messaging, product naming, style guidance.
- Review, analysis and recommendations around YouTube channel optimization, with a focus on branding, customer journey and CRO.
This role is focused on task execution and consultancy project support. Tasks and responsibilities may include (but are not limited to):
- Executing on assigned deliverables, with the close supervision and support of the Chief Services Officer (CSO).
- Working under deadline pressure to produce quality, on-brand and on-spec work.
- Collaborating with other members of the design and development teams as part of the website redesign process.
- Collaborating with other team members as part of the consulting team's deliverable peer-review process.
- Collaborating closely with other consultants and colleagues to understand our prospects' and clients' needs, as well as the details of each assigned task.
- UX and technical site analysis — both strategic and technical
- Carefully tracking projects in Brafton's project management application.
- Communicating on live projects with all involved team members to ensure clarity and adherence to deadlines.
- Ensuring that everything we deliver is in-line with the client's expectations and meets our internal standards for quality.
- Assisting other team members with information synthesis, formatting and report proofing as directed by the CSO.
Additionally, this role may work toward:
- Exploring and developing new service offerings, with the support of managers and senior colleagues.
- Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
- Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
- Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.
Skills & Requirements:
- Bachelor’s degree preferred
- Minimum two years of relevant work experience preferred
- Excellent written and verbal communication skills
- Exceptional writing skills
- Comfort and efficacy with spreadsheets
- Knowledge of the evolving digital search landscape and content marketing
- Knowledge of website design and UX best practices
- Technical knowledge of WordPress and other widely used CMS
Time Breakout:
- 70 percent independent contributor consulting work
- 20 percent internal or client-facing communications
- 10 percent misc.
Contractors must provide their own industry hardware and a stable internet connection.
EQUAL OPPORTUNITY: Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.
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