Own daily sportsbook merchandising across customer-facing surfaces, ensuring promotions, content, events, and product updates launch accurately and on schedule. Identify opportunities using event calendars, customer behavior, performance data, promotional priorities, and competitor insights. Coordinate launches with cross-functional teams, monitor live experiences, escalate issues, and recommend optimizations. The role requires sports knowledge, strong organization, data-driven judgment, and availability during major events, evenings, and weekends.