Teams at Benevity

Lead product positioning, go-to-market strategy and launches. Provide voice-of-customer insights, develop persona-based messaging, enable sales with content and cross-functional launch plans, and manage product lifecycle to drive adoption, retention and revenue.

Lead product positioning, messaging, and go-to-market strategy for Benevity solutions. Drive end-to-end product launches, voice-of-customer research, enablement content, cross-functional collaboration, and lifecycle management to increase sales, adoption and retention.

Own and execute 1:1 and 1:few account-based marketing campaigns for high-value B2B accounts. Partner with sales, BDRs, content, product marketing, events, and digital teams to create personalized multichannel campaigns, landing pages, direct mail, event strategies, and outreach sequences. Track account engagement, pipeline generation, and campaign ROI, while using A/B testing and AI tools to optimize performance and improve conversion.