Jobs at CapsLock (capslock.global)

Lead and scale an AI-driven creative design team producing performance marketing assets for paid media. Own creative direction, production workflows, quality control, testing, and performance-driven iteration. Develop AI tool expertise, prompt and style libraries, and automated workflows with engineering partners. Collaborate with marketers, media buyers, copywriters, producers, and video editors while remaining hands-on with design and AI tools.

Develop and optimize marketing funnels and landing pages through market research, CRO hypothesis generation, A/B testing, performance analysis, and data-driven recommendations. The role collaborates with creative, media buying, analytics, and IT teams, manages testing roadmaps across clients, scales successful strategies, and maintains CRO knowledge resources. It also requires using AI tools to improve marketing research, productivity, and experimentation.

Creates and optimizes conversion-focused copy for landing pages, paid ads, video scripts, advertorials, forms, and other funnel assets. Conducts audience, product, competitor, and market research; develops messaging angles and copy variations; supports A/B testing; analyzes performance data; ensures claims meet compliance requirements; and collaborates with marketing, design, media buying, and video teams. Uses AI tools to improve research, ideation, analysis, and production efficiency.

Manage end-to-end recruitment, including sourcing strategy, candidate interviews, hiring-manager collaboration, C-level hiring, recruitment reporting, and process improvement. The role focuses on IT and marketing/sales recruitment across European and potentially U.S. markets, using ATS platforms, reporting systems, AI tools, and automation to improve hiring outcomes.

Create and edit performance-focused video ads for Facebook, Instagram, TikTok, YouTube, and landing pages. Develop concepts, motion graphics, visual effects, sound design, AI-generated characters, avatars, voice synthesis, and realistic lip-sync. Analyze performance metrics, run creative A/B tests, and optimize videos for conversion. Collaborate with creative, marketing, and copy teams while researching trends and integrating emerging AI production tools.

Creates short-form video content and supporting graphic assets for TikTok, Instagram, and Facebook. Responsibilities include editing raw footage, adding captions, transitions, music, voiceovers, sound effects, motion graphics, thumbnails, and static posts. The role collaborates with social media, marketing, sales, and CRO teams; adapts content for platform requirements; evaluates performance metrics; follows brand guidelines; manages digital assets; and stays current with social media trends and creative formats.

Own the roadmap and delivery of an internal Media Buyer Automation Platform, including rules, pacing, spend controls, alerts, and workflow tools. Partner with media buyers, engineering, data, creative, and operations to automate manual processes, define metrics, write specifications, prototype solutions, drive adoption, and run staged experiments. The role expands across internal marketing, reporting, creative, and acquisition tools while optimizing spend efficiency, ROAS, CPA, and team capacity.

Own and grow client relationships for lead-generation campaigns, coordinate cross-functional teams (Analytics, Creative, IT, Media), manage timelines, forecasts and budgets, provide regular client updates, troubleshoot processes, and drive operational improvements to meet KPIs and scale accounts.

Manage and grow client relationships for lead-generation campaigns; coordinate cross-functional teams, monitor project timelines and KPIs, produce client updates and forecasts, troubleshoot processes, and drive operational improvements to support business growth.

The AI Creative Designer creates high-quality, AI-generated visuals for marketing campaigns, collaborating with teams to optimize visual content for conversion rates.

Lead development and optimization of customer acquisition funnels and landing pages. Conduct market and competitor research, generate and prioritize CRO hypotheses, plan and run A/B tests, analyze performance, and collaborate with creative, media, analytics, and IT teams to scale winning strategies and maintain a testing knowledge base.