Teams at CapsLock (capslock.global)

Lead and scale an AI-driven creative design team producing performance marketing assets for paid media. Own creative direction, production workflows, quality control, testing, and performance-driven iteration. Develop AI tool expertise, prompt and style libraries, and automated workflows with engineering partners. Collaborate with marketers, media buyers, copywriters, producers, and video editors while remaining hands-on with design and AI tools.

Develop and optimize marketing funnels and landing pages through market research, CRO hypothesis generation, A/B testing, performance analysis, and data-driven recommendations. The role collaborates with creative, media buying, analytics, and IT teams, manages testing roadmaps across clients, scales successful strategies, and maintains CRO knowledge resources. It also requires using AI tools to improve marketing research, productivity, and experimentation.

Creates and optimizes conversion-focused copy for landing pages, paid ads, video scripts, advertorials, forms, and other funnel assets. Conducts audience, product, competitor, and market research; develops messaging angles and copy variations; supports A/B testing; analyzes performance data; ensures claims meet compliance requirements; and collaborates with marketing, design, media buying, and video teams. Uses AI tools to improve research, ideation, analysis, and production efficiency.