Teams at CSC Generation

Lead the design and implementation of an AI-native HR function, focusing on performance management, talent development, and workforce planning using intelligent systems.

Lead paid acquisition across four brands, set channel and budget strategy, manage a small internal team and agencies, run testing and channel expansion, partner cross-functionally with Creative, Merchandising, and eCommerce, and report performance and commercial recommendations to executives.

Lead paid media P&L and multi-year performance marketing strategy across four brands. Set budget and channel allocation, build and manage a high-performing team and agency partners, drive testing and AI adoption, partner cross-functionally with Creative, Merchandising, and eCommerce, and report performance to executive leadership.