Jobs at Directive Consulting

Develop campaign strategies, creative territories, messaging, headlines, CTAs, landing-page direction, and performance copy for B2B and enterprise technology clients. Lead creative concepting from brief through execution, partner with designers and marketing teams, support pitches and portfolio sales, and establish testing-focused campaign processes. Translate buyer insights and positioning into measurable creative hypotheses while shaping case studies, brand standards, and scalable performance creative practices.

Leads campaign strategy, creative concepting, messaging, copy direction, and performance creative for B2B and enterprise technology clients. Develops creative territories, headlines, CTAs, landing-page narratives, testing recommendations, and campaign briefs. Partners with designers, paid media, growth, sales, and leadership teams; supports pitches and portfolio-sales opportunities; establishes creative testing processes and campaign-style case studies tied to business outcomes.

Leads Directive’s Performance Design department, owning creative vision, quality, workflows, team development, client and senior leadership partnerships, departmental P&L, margins, resourcing, and revenue targets. The role blends performance marketing strategy with creative leadership across paid social, display, video, and landing pages. It also drives adoption of AI creative tools and integrates emerging technologies into production workflows while positioning Performance Design as a competitive differentiator.

Own the marketing and sales operations systems supporting a B2B SaaS go-to-market organization. Manage Salesforce and HubSpot architecture, lead routing, attribution, funnel reporting, data integrity, email programs, outbound workflows, MarTech vendors, budgets, and pipeline governance. Train cross-functional teams, maintain documentation, support executive decision-making with performance analysis, and improve customer retention and expansion workflows. This is a hands-on team-of-one role requiring advanced CRM expertise, analytical judgment, and strong cross-functional communication.

Own the revenue operations infrastructure supporting Marketing and Sales, including Salesforce and HubSpot architecture, lead routing, attribution, funnel reporting, data integrity, email marketing, outbound programs, MarTech budgeting, pipeline design, and executive analysis. Train teams, maintain documentation, manage customer data workflows, and build scalable systems that improve forecasting, conversion, retention, and revenue growth.

Build and own customer marketing programs spanning advocacy, lifecycle engagement, retention, referrals, and account expansion. Create case studies, testimonials, reference programs, segmented email campaigns, nurture programs, and targeted outreach. Partner with sales and client services to identify growth opportunities, engage customer champions, and connect marketing activity to pipeline and revenue. Manage marketing technology, track performance, and optimize campaigns in a remote, cross-functional environment.

Develop and manage SEO and content strategies for enterprise B2B technology and SaaS clients. Responsibilities include keyword research, on-page optimization, link building, content campaign development, analytics-driven goal setting, project coordination, client communication, reporting, and identifying account growth opportunities. The role manages deliverables through Asana, collaborates with internal specialists and clients, and presents performance updates in bi-weekly, monthly, quarterly, and bi-annual reviews.

Manage programmatic advertising clients across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, and produce actionable reports. Collaborate with creative, analytics, and account teams while serving as the primary client contact. Present campaign plans and recommendations, drive growth for B2B and SaaS clients, and manage campaigns with substantial monthly budgets.

Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, and create actionable reports. Serve as the primary client contact, presenting results and recommendations while coordinating with creative, analytics, and account teams. The role supports B2B and SaaS clients with substantial advertising budgets.

Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop client media strategies, build and optimize campaigns in DSPs, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, analyze reporting, and present recommendations. The role also requires close collaboration with creative, analytics, and account teams while serving as the primary client contact for campaign performance and strategy.

Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs including DV360 and The Trade Desk, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, and produce actionable reports. Serve as the primary client contact, presenting campaign results and recommendations while coordinating with creative, analytics, and account teams to achieve client KPIs.

Hands-on PR practitioner managing B2B client accounts: media relations, press releases, executive positioning, thought leadership, influencer/analyst programs, organic social support, monitoring, and measurement tied to business KPIs. Collaborates cross-functionally and contributes to proposals and client presentations.