Teams at Directive Consulting

Develop campaign strategies, creative territories, messaging, headlines, CTAs, landing-page direction, and performance copy for B2B and enterprise technology clients. Lead creative concepting from brief through execution, partner with designers and marketing teams, support pitches and portfolio sales, and establish testing-focused campaign processes. Translate buyer insights and positioning into measurable creative hypotheses while shaping case studies, brand standards, and scalable performance creative practices.

Leads campaign strategy, creative concepting, messaging, copy direction, and performance creative for B2B and enterprise technology clients. Develops creative territories, headlines, CTAs, landing-page narratives, testing recommendations, and campaign briefs. Partners with designers, paid media, growth, sales, and leadership teams; supports pitches and portfolio-sales opportunities; establishes creative testing processes and campaign-style case studies tied to business outcomes.

Leads Directive’s Performance Design department, owning creative vision, quality, workflows, team development, client and senior leadership partnerships, departmental P&L, margins, resourcing, and revenue targets. The role blends performance marketing strategy with creative leadership across paid social, display, video, and landing pages. It also drives adoption of AI creative tools and integrates emerging technologies into production workflows while positioning Performance Design as a competitive differentiator.