Teams at EXL

Manage end-to-end CRM lifecycle: campaign strategy, segmentation, build/deploy for outbound channels (email/SMS/push), A/B and multivariate testing, lifecycle optimization, performance measurement, and cross-functional collaboration to grow fan engagement and lifetime value.

Design, develop, and optimize complex Oracle SQL queries, views, stored procedures, and packages to power marketing analytics. Support audience selection, segmentation, suppression logic, and campaign tracking. Collaborate with marketing, analytics, and data science teams; provide production support, troubleshooting, root-cause analysis, and ensure data accuracy and performance across large datasets.

Support international data initiatives by performing SQL-based analysis, producing insights and executive-ready scorecards, maintaining reporting/operational dashboards, coordinating incident management and operational readiness, and aligning cross-functional stakeholders to drive data-driven decisions across global markets.