Jobs at Felix (felixforyou.ca)

Senior Content Designer responsible for shaping patient communications across digital healthcare experiences, including product copy, emails, and push notifications. The role combines hands-on writing, content strategy, editing, user feedback analysis, healthcare information simplification, voice development, and cross-functional collaboration. This first content design hire will establish guidelines, processes, and AI-supported workflows while coaching teams and building the content design practice.

Leads and grows an AI engineering team building production LLM-powered healthcare products. Responsibilities include defining AI systems, evaluation practices, prompt and model management, retrieval, guardrails, monitoring, observability, model upgrades, cost and latency optimization, and roadmap planning. Partners with Product, Clinical, Pharmacy, and CX teams to ensure AI systems are safe, accurate, auditable, and compliant in a regulated healthcare environment.

Own and scale full-lifecycle marketing programs across activation, engagement, retention, and win-back. Develop personalized transactional and marketing journeys through email, push, SMS, and in-app channels using Iterable. Write customer communications, run optimization experiments, and collaborate with product, design, engineering, and analytics teams to improve the customer experience and business outcomes.

Own Felix’s brand strategy, integrated marketing campaigns, product marketing alignment, brand measurement, budget, PR, influencer, experiential, and team leadership. Lead campaigns from brief through launch across TV, digital, audio, out-of-home, social, and PR while partnering with Growth, Product, Clinical, Data, Finance, Compliance, and Legal. Build brand awareness, trust, and business performance through differentiated creative, measurable investment, and effective go-to-market execution in a regulated healthcare environment.

Manage high-volume creative production from ideation through launch, including schedules, quality control, creator and vendor relationships, budgets, compliance, production logistics, and asset documentation. Build scalable workflows, coordinate cross-functional teams, oversee creators and production talent, secure usage rights, and use performance feedback and AI-assisted content versioning to improve creative output and efficiency.

Build and maintain full-stack web applications (PHP/Laravel backend, Vue.js frontend), design architecture, improve reliability via testing and observability, manage databases, optimize systems, collaborate with product and design, and mentor junior engineers.

Lead product analytics by building scalable data models and measurement frameworks, owning dbt workflows, performing cohort/retention and funnel analyses, defining KPIs, automating analytics, and presenting recommendations to influence product and business decisions.