Teams at GEOTAB

Own end-to-end product marketing strategy and execution for Geotab’s public sector segments. Lead market research, buyer personas, positioning, messaging, content, sales enablement, launches, demand generation, and association engagement. Translate public sector purchasing dynamics, compliance requirements, and customer insights into marketing programs that drive acquisition, expansion, retention, and pipeline. Partner closely with Product, Sales, Marketing, and external partners while representing Geotab at industry events.