Teams at Ground News

Build Google Ads from scratch and scale it into a primary paid channel. Own Search, Performance Max, Demand Gen, YouTube, landing pages, measurement (GA4, conversion tracking, app/web attribution), and partner with agencies and cross-functional teams. Experiment on adjacent paid channels while protecting CAC and subscriber payback.

Lead technical direction of Ground News web properties to drive subscriber conversion. Own architecture, experimentation infrastructure, migrations (marketing-tech), performance, accessibility, SEO, Core Web Vitals, safe rollout practices, and enable non-engineers to run experiments without engineering support.