Teams at Kraken Digital Asset Exchange

Own end-to-end product design for new B2C and internal AI products, from discovery and prototyping through launch and iteration. Lead zero-to-one design in ambiguous environments, shape non-deterministic user experiences, conduct research, influence product strategy, and partner closely with product, engineering, and leadership. Create visually rich, scalable experiences with strong UX, visual design, systems thinking, and craft.

Owns end-to-end paid video creative for Kraken Consumer, from concept through production, editing, approval, localization, and delivery across multiple platforms and markets. Uses generative AI as a core production method, develops platform-native concepts, interprets creative testing data, and creates iterative performance assets. Collaborates with marketing, compliance, product, and regional teams while maintaining high craft, speed, and regulatory standards.

Lead a cross-functional team of frontend and backend engineers building scalable consumer experiences across mobile and client platforms. Own end-to-end UX delivery, partner with Product and Design, uphold engineering standards, improve usability and performance, mentor engineers, and strengthen agile delivery using metrics such as DORA and cycle time.