Teams at Power Digital Marketing

Own day-to-day strategic relationships for CPG clients across DTC, retail media, and Amazon ecosystems. Lead client calls, develop performance narratives, identify cross-channel growth opportunities, coordinate paid, SEO, content, influencer, and creative teams, and advise on channel mix and investment allocation. Support quarterly strategy, renewals, and service expansion while driving client retention, revenue growth, and team development.

Owns paid advertising campaign execution, optimization, reporting, budgeting, testing roadmaps, and client communication across multiple paid social and search channels. Develops keyword strategies, ad copy, bids, and performance recommendations while monitoring risks and pacing budgets. Partners with account leadership and specialists to drive full-funnel marketing results, communicate insights, and improve client outcomes through data and AI-enabled processes.

Lead paid advertising strategy and execution for high-value ecommerce accounts across multiple digital channels. Responsibilities include campaign planning, optimization, QA, budget pacing, attribution and measurement analysis, reporting, testing roadmaps, client communication, strategic recommendations, risk escalation, cross-channel integration, and mentoring junior talent. The role also supports new business appraisals and uses AI-powered tools to improve workflows and performance.