RethinkFirst
RethinkFirst Leadership & Management
RethinkFirst Employee Perspectives
On any given day, I’m coaching leaders, analyzing performance and working cross-functionally to align sales with marketing, product and customer success. I also drive big initiatives like hiring top talent, refining processes and implementing tools that make our teams faster and smarter. At the end of the day, my job is simple: Create a structure that wins and a culture where people thrive.

What People Are Saying About RethinkFirst
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Strategic Vision & Planning: Leadership articulates a coherent, AI‑forward, customer‑centric direction across RethinkCare, RethinkEd, and RethinkBH. Moves like the “grow, retain, innovate” 2026 agenda, an AI Dashboard launch, and a newly created Chief Customer Officer role align structure and roadmap to that strategy.
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Collaborative & Aligned Leadership: The published executive roster and unification of customer success, implementation, and support under a Chief Customer Officer indicate coordinated leadership priorities. Added go‑to‑market roles (e.g., SVP of Enterprise Sales) underscore cross‑segment alignment to drive execution.
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Strong Execution: Concrete actions—AI feature rollouts in RethinkBH, portfolio expansion via acquisitions like Joshin, and partnerships such as WebPT—translate stated priorities into deliverables. These steps show momentum toward an integrated behavioral‑health platform.
RethinkFirst's Benefits
Defined values and mission statements
Leadership is transparent and communicative
Prioritizes mission-driven work in decision-making processes