Teams at The Sales Factory

Responsible for sourcing, qualifying, and scheduling customer demos to assist clients' sales teams. Training provided for career growth.

Own the company’s day-to-day finance operations, including bookkeeping, invoicing, accounts receivable, accounts payable, payroll, month-end close, filings, audit readiness, and financial modeling. Manage Canadian and US payroll in Ceridian Dayforce, support finance-side client onboarding, coordinate with the fractional CFO, and improve AP and billing automation using modern accounting tools.

Own and execute multi-channel demand generation programs to drive qualified pipeline and revenue. Manage paid media (LinkedIn, Google), email nurture, landing pages, and marketing automation. Align with Sales, analyze campaign performance, build dashboards reporting CPL/CAC/ROI, and continuously optimize campaigns and conversion paths.