Teams at Talencore

Own strategy and execution for paid search and affiliate marketing across Google and Microsoft Ads and affiliate partners. Manage campaign structure, bidding, budgets, partner relationships, and performance testing. Analyze channel health, work with analytics for tracking accuracy, produce reports and forecasts, and collaborate with creative teams to optimize messaging and landing pages to drive measurable acquisition and revenue growth.

Manage and optimize paid search and affiliate marketing campaigns, including campaign builds, bidding, tracking, asset deployment, reporting, reconciliation, and performance analysis. Ensure tracking accuracy, support onboarding and creative deployment for partners, and collaborate with analytics and creative teams to drive acquisition and improve conversion and cost metrics.

Lead the buildout of a centralized marketing analytics function: consolidate multi-unit data, define KPIs and governance, develop pipelines and dashboards, improve attribution, create forecasting and testing frameworks, and deliver insights to optimize acquisition and marketing ROI.