Teams at Viral Nation

Leads full-funnel performance marketing strategies across paid social, search, and programmatic channels. Owns media planning, audience strategy, campaign optimization, reporting, client narratives, QA, measurement frameworks, and growth recommendations. Manages client relationships, mentors Senior Associates, drives experimentation, partners with creative and strategy teams, and supports pitches and process improvements.

The Talent Coordinator supports influencer discovery, signing, and career management. Responsibilities include developing social-first strategies and pitch materials, analyzing platform algorithms and metrics, coordinating content execution, managing timelines and budgets, supporting client pitches, maintaining talent and campaign records, tracking payments, pursuing growth opportunities, and monitoring influencer industry trends.

Leads senior-level influencer and social-first strategy across client delivery, pitches, business growth, and account expansion. Converts cultural, qualitative, and quantitative insights into integrated recommendations, defines KPIs and measurement frameworks, presents to senior clients, and drives strategic innovation. The role collaborates across creative, talent, media, community, accounts, and measurement teams while mentoring strategists, managing workstreams, supporting resourcing, and contributing to thought leadership.