Teams at Waabi

Build and manage Waabi’s demand generation engine through lifecycle marketing, email nurture, paid digital campaigns, ABM, content, webinars, and outbound prospecting. Generate and qualify MQLs, track CAC and funnel performance, optimize campaigns, and contribute directly to sales pipeline. The role requires hands-on execution, strong analytical and writing skills, AI-enabled marketing workflows, and collaboration with brand, events, product marketing, and sales teams.

Define and elevate Waabi’s visual brand identity and translate its Physical AI narrative into compelling digital and physical experiences. Develop breakthrough creative concepts, produce video, design presentations and social content, oversee brand consistency, manage external agencies and production budgets, and partner with executive leadership. The role is hands-on initially and will eventually build and lead an in-house creative team.

Leads Waabi’s earned media, executive communications, internal communications, thought leadership, and communications agency relationship. Develops accurate narratives across technology, logistics, transportation, and business media; supports executive visibility; maintains external messaging guardrails; and builds the foundation for a future communications team.