Demand Generation Manager

About Showpass

At Showpass, we're redefining how people experience live events. From music festivals to sports arenas, we create seamless, unforgettable moments that bring people together.

We're a company built on experiences, not just for our customers, but for our team. We move fast, think big, and empower our people to make decisions. Here, you'll have the freedom to lead, the support to grow, and the opportunity to make a real impact.

Title: Demand Generation Manager
Location: Calgary, AB (remote considered for exceptional candidates)

Role Overview: Showpass is growing, and we're looking for a creative, data-savvy marketer to join us. You'll own the full funnel from awareness to pipeline through paid acquisition, organic content, marketing automation, and conversion optimization.

With the marketing landscape changing every day, you'll get an opportunity to write a new playbook. This is your chance to experiment with bold, attention-grabbing campaigns that stand out in the ticketing and event space. You'll have the freedom to test unconventional ideas, the tools to execute them, and the autonomy to scale what resonates.

What makes you a fit: You are a seasoned demand generation marketer and know what works and what doesn't. You stay up to date with best practices and trends and are usually one of the first to test them out. If you love to experiment, learn from failures and improve every day, we’d love to hear from you!

What You'll Own

Pipeline Generation & Growth

• Build a predictable, scalable demand engine that contributes toward 40% of total pipeline
• Own paid acquisition performance across all channels and optimise campaign ROI
• Drive high quality leads with low cost-per-acquisition
• Build automated nurture programs that move leads through the funnel efficiently
• Develop lead scoring models that accurately predict conversion
• Manage marketing budget allocation and prove ROI across every channel
  

Brand Visibility & Organic Growth

• Establish Showpass as the go-to resource for event organizers
• Own SEO and AEO strategy to drive 25%+ organic traffic growth and 95%+ SEO score
• Create high-quality, multi-media content that ranks, converts, and establishes thought leadership
• Build landing pages and website experiences that maximise conversion rates
• Ensure Showpass appears as the authoritative source in AI-generated search results
  

Revenue Enablement & Partnership

• Partner with sales to accelerate sales cycles and with client success to expand revenue
• Collaborate on account-based campaigns targeting high-value prospects
• Provide subject matter expertise to clients and prospects on audience growth strategies
• Own post-event and meeting follow-up strategies that keep opportunities moving
• Support sales enablement with assets, decks, and sequences that accelerate the sales cycle
• Use data and insights to continuously improve campaign effectiveness and sales alignment
  

Marketing Operations & Intelligence

• Manage Salesforce, Dotdigital, Google Analytics and assess new platforms and AI workflows
• Build real-time dashboards that provide visibility into funnel health and revenue impact
• Implement multi-touch attribution models that track marketing's pipeline contribution
• Leverage AI to automate reporting, generate insights, and create operational efficiencies
• Ensure data quality and proper attribution across all systems
  

What You Bring:

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 5-7 years in B2B demand generation (SaaS/tech preferred)
• Proven track record generating qualified pipeline and managing paid media budgets
• Strong content creation and copywriting skills across multiple formats
• AI fluency: Proven experience using AI to scale demand generation with specific examples
• Technical proficiency in:
  • Salesforce (or similar CRM)
  • Marketing automation platforms (Dotdigital, HubSpot, Marketo, Pardot)
  • Google Analytics (GA4)
  • SEO tools (Semrush, Ahrefs, Moz)
• Experience with multi-touch attribution models and marketing analytics
• Strong project management skills managing multiple campaigns simultaneously
• Bold but strategic mindset with wild ideas backed by smart testing
• Self-starter who thrives with autonomy
  

Bonus Points

• Marketing certifications (HubSpot, Marketo, Pardot, Google Analytics, Google Ads)
• Event tech or live events industry experience
• Understanding of AEO (AI Engine Optimisation)
• Design skills (Canva, Adobe Suite)
• You've attended or organized live events
  

Why Join Showpass:

We’re not just another ticketing company - we’re building the next generation of event tech. In addition, you’ll get some amazing benefits: 

• Competitive compensation and performance bonus
• Employee Stock Option Plan 
• Unlimited PTO
• Daily breakfast & lunch from our in-house Chef
• Comprehensive benefits plan (incl. generous health & wellness spending account)
• Annual Learning & Development allowance & monthly “Curiosity Talks”
• Quarterly team bonding & annual hackathon
• Insider Pass event credits to experience the live events we power
• Dog-friendly office environment
  

Showpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.