Description
The Content Development Manager will be part of the GM Europe Training & Performance Coaching team.
As Content Development Manager you will be responsible for designing, developing and maintaining training content to update and enhance the knowledge, skills and competence levels of GM Europe's customer-facing employees and dealer partners. The role requires a strong understanding of the very latest instructional design and content development methodologies available.
Working in partnership with a variety of subject matter experts within GM Europe and GM North America , you will be responsible for creating and managing engaging, interactive and relevant training and coaching content to include, but not limited to, the following subject areas:
Employee and Dealer/Distributor Onboarding, Sales and Delivery Process Training, Sales Skills and Behaviour Training, Product Launch and Product Knowledge Training and Customer Experince (CX) Training. All training content developed will be utilised within offline, online and virtual learning environments.
Key Responsibilities:
- Design, develop and maintain a wide range of training materials and content for GM Europe's customer-facing employees and Dealer Partners: most notably for Cadillac and Corvette.
- Create multimedia-content designed for use in online, offline and and virtual learning environments.
- Collaborate with GM Europe's Product Managers, Sales & Delivery teams, CX Team and and other cross-functional teams to gather insights and create content based on accurate, up-to-date feedback and developments.
- Work closely with Global Instructional Designers to implement best practices regarding training content development, ensuring content is always accurate and engaging.
- Regularly review and edit content to ensure clarity, consistency, accuracy, and alignment with GM's technical standards and organisational values.
- Incorporate feedback from GM Europe's Customer Satisfaction metrics (NPS) to refine and enhance the effectiveness of training content to improve Customer Experience.
- Ensure that training content is easily accessible to learners through GM's Learning Management System (LMS) or other digital platforms.
- Leverage GM's Learning Management Systems (LMS), to publish, manage, and track the success and completion rates of training initiatives for both emploees and Dealer Partners.
Experience required:
- Minimum 3-5 years of experience in content development or instructional design ideally gained within the automotive or technology sectors.
- Proven ability to design and develop training content for diverse audiences, including both technical and non-technical employees.
- Strong understanding of the automotive industry, including latest product and technology trends and the automotive retail ecosystem.
- Excellent ability to simplify complex technical concepts and communicate them effectively within training content and materials.
- Experience with multimedia content creation, including video production and graphic design.
- Ability to manage multiple projects and meet deadlines while maintaining high-quality standards.
- Strong analytical and problem-solving abilities.
- Exceptional communication and interpersonal skills.
- Outstanding communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- High attention to detail, with a commitment to creating accurate and high-quality content at all times.
- Creative thinker who can bring new ideas and innovative solutions to to the wider team.
Additional Description
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
