Develop, implement, track and optimize digital marketing campaigns across SEO/SEM, email, social, display and database channels. Build social presence, measure ROI and KPIs, run A/B tests and conversion experiments, optimize landing pages and funnels, analyze customer journeys, collaborate with teams and agencies, and evaluate emerging marketing technologies.
This is a remote position.
We are looking for a Digital Marketing Specialist/Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responbilities
-Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
-Instrument conversion points and optimize user funnels
-Collaborate with agencies and other vendor partners
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
-Graduation or Post Graduation
-Proven working 1-3 years experience in digital marketing
-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
-Experience in optimizing landing pages and user funnels
-Solid knowledge of website analytics tools
-Hours are Monday to Friday and half day Saturday 9am to 5pm EST (Toronto Time)
Benefits
- Friendly Environment
- Growth guaranteed
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