Digital Marketing Strategist

Digital Marketing Stratetgist

Always apply through our website:
https://www.podmarketinginc.com/careers/. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

Who Are You?

You’re not interested in sitting in a static role executing the same playbook over and over. You’re someone who understands that digital marketing is changing quickly, and you want to be part of shaping what comes next.

You have a strong foundation in SEO, but you don’t see yourself as limited to it. You’re curious about how search behaviour is evolving, how AI is influencing discovery, and how brands need to show up across multiple touchpoints, not just Google.

You’re comfortable working with clients, explaining strategy in a way that makes sense, and building relationships that go beyond surface-level updates. You bring a service mindset, whether that comes from agency, client-facing roles, or hospitality.

You’re organized, proactive, and solutions-oriented. You take ownership of your work, but you’re also collaborative and open to feedback. Most importantly, you’re excited by change, not frustrated by it—and you want to contribute to building better products, not just executing them.

What's The Role?

This is an intermediate-level strategist role with a strong foundation in SEO, and a growing focus on how search, content, social media, and email come together as one cohesive strategy.

You’ll manage a portfolio of clients, leading SEO strategy and execution while also identifying opportunities to connect that work across other channels. The role requires an understanding of how brands show up across multiple platforms and how those touchpoints work together to drive results.

Alongside client work, you’ll also contribute to how our products evolve. Search behaviour is changing quickly, especially with the influence of AI, and we’re actively rethinking how our services are structured. You’ll play a role in that by bringing forward ideas, identifying gaps, and helping test new approaches.

The role begins with a strong focus on SEO and will expand over time into more cross-channel strategy, with increasing involvement in product development and innovation.

Responsibilities

• Own a portfolio of client accounts, delivering a high-quality, consistent client experience and driving measurable results
• Develop and lead SEO strategies while identifying opportunities to connect that work across content, social media, and email
• Act as the subject matter expert for SEO and digital strategy on your accounts, supporting Account Managers in client conversations, recommendations, and performance discussions
  
• Take ownership of performance by analyzing data and translating insights into clear, actionable plans
• Conduct keyword research, on-page optimizations, and guide content direction based on performance and strategic priorities
• Oversee and ensure completion of technical SEO initiatives, coordinating with internal teams or contractors as needed
• Shape content strategy, including blog planning and how content can be extended across multiple channels
• Identify opportunities to strengthen a brand’s presence across platforms and improve how different touchpoints work together
• Contribute to the evolution of our services by bringing forward ideas, identifying gaps, and testing new approaches
• Stay current on industry trends, particularly around AI, search behaviour, and changing patterns in how users discover and engage with brands
  

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree or diploma in Business Administration, Communications, Marketing, or a related field (or equivalent experience)
• Minimum 2 years of digital marketing experience, with a strong foundation in SEO or social media
• Experience supporting or contributing to broader digital marketing efforts (e.g., content, social media, or email) is considered an asset
• 2+ years of experience in client-facing roles, customer service, or hospitality
• Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once
• Analytical mindset with the ability to interpret performance data and turn it into clear, actionable recommendations
• Clear and confident communication skills, with the ability to explain strategies and insights in a way that clients and internal teams can understand
• Working knowledge of tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, etc.)
• Experience with WordPress or similar CMS platforms is an asset
• Comfortable working in a fast-moving, evolving environment, including situations where processes or products are still being defined
  
• Interest in contributing to product development and shaping how services evolve
• Curiosity and interest in how digital marketing is changing, particularly around AI and evolving search behaviour
  

Who is POD Marketing?

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges.

Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. This role supports our senior living marketing division, CITIZEN, where we work directly with senior living operators across North America to help them attract residents, build trust with families, and grow occupancy.

At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

What's in it for You?

At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.

You’ll enjoy three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company-wide MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.

Growth and development are part of life here. You’ll have access to mentorship, leadership programs like LEAD, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one-on-one check-ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.

Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect.

How to Apply

At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education. 

Finding the right fit is important to us, and we put real care into reviewing applications. This is your chance to show us who you are: your voice, your attention to detail, and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you.

We often see strong candidates miss out because of preventable issues like missing cover letters, referencing the wrong job title or company, or submitting unedited AI-generated content. We encourage the use of AI to streamline your process, but your application should still reflect your voice and accuracy. If this role excites you, let that show in how you apply.

A few tips to stand out:

• Submit an up-to-date resume that highlights the skills and experience we are looking for
• Include a personalized cover letter or a video cover letter (one is required, both are not necessary)
• Share why this specific role excites you and how your background connects to it
• Make sure your application is error-free (especially the basics like company name and job title)
• Answer the application questions with intention. Your responses don't need to be long; quality over quantity matters!
• If you use AI, review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values, no matter what ChatGPT tells you)
• Review the posted salary range before you apply and make sure it aligns with what you’re comfortable with
• If you choose to submit a video cover letter, keep it short and engaging (under 2 minutes, please!)

Always apply through our website: https://www.podmarketinginc.com/careers/. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.