Executes Bellesa’s email and SMS campaigns from copywriting and asset coordination through QA, scheduling, deployment, and reporting. Builds campaigns and SMS flows in Klaviyo, manages approvals and marketing calendars, verifies segmentation and cross-device performance, and ensures brand, legal, and accessibility compliance. Tracks engagement, conversions, revenue, and deliverability metrics, analyzes A/B tests, and recommends campaign optimizations while coordinating with creative, merchandising, and marketing teams.
Position Summary
The Email Marketing Coordinator is responsible for executing Bellesa's email and SMS marketing campaigns from concept to deployment. This role manages campaign production, coordinates creative assets, performs quality assurance, schedules campaigns, and tracks performance to support engagement, retention, and revenue goals.
Key Responsibilities
Email Marketing
- Write compelling email copy aligned with brand voice and campaign objectives.
- Prepare creative briefs for design and content teams.
- Coordinate campaign assets and manage the review/approval process with stakeholders.
- Build and QA email campaigns, including links, personalization, segmentation, images, and mobile responsiveness.
- Review email previews across devices and inboxes before deployment.
- Schedule and deploy campaigns according to the marketing calendar.
- Ensure all campaigns meet brand, legal, and accessibility standards.
SMS Marketing
- Write SMS copy that aligns with campaign messaging and brand tone.
- Prepare creative briefs where required.
- Build SMS campaigns and flows in Klaviyo.
- Schedule SMS campaigns and ensure proper audience targeting.
- QA all SMS campaigns prior to launch.
Reporting & Optimization
- Compile and share weekly SMS performance reports.
- Analyze A/B test results and provide recommendations for future campaigns.
- Monitor campaign performance including open rates, click rates, conversions, unsubscribe rates, and revenue.
- Identify opportunities to improve campaign performance through testing and optimization.
Campaign Coordination
- Maintain the email and SMS marketing calendar.
- Coordinate with Creative, Merchandising, and Marketing teams to ensure campaigns are delivered on schedule.
- Ensure all assets and approvals are received before launch deadlines.
- Maintain campaign documentation and processes.
Qualifications
- 1–3 years of experience in email marketing, lifecycle marketing, or digital marketing.
- Experience using Klaviyo or a similar email marketing platform.
- Strong copywriting and proofreading skills.
- Excellent attention to detail and quality assurance mindset.
- Strong organizational and project management skills.
- Comfortable working with multiple deadlines in a fast-paced environment.
- Proficiency with Google Workspace (Docs, Sheets, Slides).
Preferred Qualifications
- Experience with A/B testing and campaign analysis.
- Basic understanding of HTML/CSS for email.
- Experience with ecommerce or DTC brands.
- Familiarity with email deliverability best practices.
Key Performance Indicators (KPIs)
- On-time campaign launches.
- Zero or minimal QA errors.
- Email and SMS engagement rates (open rate, CTR, conversion rate).
- Revenue generated from email and SMS campaigns.
- Timely completion of weekly SMS reports.
- A/B testing cadence and implementation of learnings.
- Accuracy of campaign setup and segmentation.
Similar Jobs
Digital Media • Fitness • News + Entertainment • Retail
Supports email and SMS marketing execution, including campaign and flow builds, scheduling, segmentation, QA, A/B testing, performance reporting, calendar management, and optimization. The role works with Klaviyo and collaborates with marketing and design teams to ensure accurate, timely campaigns while following deliverability and channel best practices.
Top Skills:
HTMLKlaviyoSms Marketing
Cloud • Fintech • Information Technology • Machine Learning • Software
Own the strategy and roadmap for Xero’s merchant and transaction payments-risk capabilities. Build scalable systems for KYB/KYC, underwriting, fraud detection, monitoring, disputes, chargebacks, reserves, holds, payout risk, and loss management. Partner with Engineering, Data, Risk, Compliance, and Operations to translate policy into product controls, decisioning workflows, and customer experiences. Use risk and loss data to balance fraud prevention, financial exposure, conversion, friction, and operating costs across processors, payment methods, and markets.
Top Skills:
APIsData ModelsData-Driven Risk ModelsRules-Based Decisioning SystemsScoring Models
Healthtech • Logistics • Pharmaceutical
Supervises assigned program projects, coordinating tasks, schedules, handoffs, documentation, and workflow execution. Tracks milestones, prepares status reports, communicates with stakeholders, identifies risks and dependencies, and recommends corrective actions. Monitors protocol compliance and data accuracy, delivers refresher training, and supports process improvement, reliable outcomes, and timely delivery.
Top Skills:
ExcelMicrosoft OutlookMicrosoft PowerpointMicrosoft Word
What you need to know about the Calgary Tech Scene
Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.
