Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
At Siemens Healthineers, we offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally.
Our Global Team:
We are a team of more than 72,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.
Our Culture:
We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.
The Marketing Lead, a key role within our downstream marketing team, is responsible for leading market positioning, marketing programs and developing the Global market strategy to drive sales growth and achieve income objectives for the Handheld Blood Analysis product portfolio. This role involves building and maintaining relationships with internal and external stakeholders, as well as identifying and executing product marketing launches and initiatives to ensure future growth. This role can be based in our headquarters in Walpole, MA or remote anywhere in the US and Canada East Coast time zone areas.
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Overview:
The Marketing Lead, a key role within our downstream marketing team, is responsible for leading market positioning, marketing programs and developing the Global market strategy to drive sales growth and achieve income objectives for the Handheld Blood Analysis product portfolio. This role involves building and maintaining relationships with internal and external stakeholders, as well as identifying and executing product marketing launches and initiatives to ensure future growth.
Key Responsibilities:
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Promotional Strategy Development: Oversee the development of promotional strategies, create sales support materials and educational aids, and explore new channels to boost market share and achieve sales excellence.
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Market Strategy Leadership: Develop and take ownership of the market strategy for the Handheld Blood Analysis product portfolio, ensuring effective product positioning across diverse customer segments.
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Opportunity Identification: Identify, evaluate, and capitalize on business opportunities through the development of new and enhanced products, product applications, educational programs, and customer services, with a focus on key opinion leaders, customers, the sales force, and distributor channels.
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Collaborative Marketing Support: Collaborate with internal and external stakeholders to promote assigned products. Tasks encompass developing strategic direction, conducting market assessments, forecasting, communicating product and competitive updates, managing inventory, participating in conferences, launching new products/programs, creating marketing materials, navigating approval processes, and optimizing distribution channels.
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Opportunity Evaluation: Assess present and future opportunities through gathering customer feedback, monitoring procedural trends, analyzing competitive landscapes, reviewing complaints, observing prevalent complications, and evaluating reimbursement in critical procedural domains.
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Product Launch Leadership: Take charge of product launch initiatives, overseeing content creation, sales education programs, commercialization planning and execution, field communication, sales initiatives, presentations, and forecasting.
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Relationship Management: Cultivate and sustain enduring relationships with both internal and external stakeholders, encompassing the regional marketing and salesforce, customer service, marketing operations and communications, logistics, clinical affairs, legal, R&D, regulatory, quality, and key customers.
Qualifications:
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Education: Bachelor’s degree in sciences, business management or a related field; MBA or relevant advanced degree preferred.
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Experience: At least 8 years of successful product marketing/commercial experience in the in-vitro diagnostic testing industry. Must possess extensive knowledge and proven experience in blood gas testing.
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Industry Knowledge: Deep understanding of the POC testing market, including current trends, technologies, regulatory environment, and competitive landscape.
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Skills: Exceptional strategic thinking, analytical, and problem-solving skills; excellent communication, presentation, and interpersonal skills.
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Travel: Ability to travel globally (approximately 20% or as required) to support business objectives
Equal Employment Opportunity Statement
Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.Reasonable Accommodations
Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at [email protected]. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.
Pay Transparency Non-Discrimination Provision
Siemens Healthineers follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click hereCalifornia Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.A Successful candidate must be able to work with controlled technology in accordance with US export control law when required. It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”
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Equal Employment Opportunity Posters
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At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.
The base pay range for this position is
Min $119,600 - Max $179,400
Base pay offered may vary depending on job-related knowledge, skills, and experience. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.
This information is provided per the required laws and regulations. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.
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Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.
As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.
