The Growth Marketing Lead will develop strategies to drive growth, optimize marketing performance, and manage a high-performing team in the B2B crypto sector.
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
Are you a seasoned B2B growth marketing leader with a proven track record of driving significant growth in fast-moving, regulated industry? Do you thrive on both strategic planning and hands-on execution? We're looking for a dynamic and innovative Growth Marketing Lead to own our growth marketing function, build and mentor a high-performing team, and propel our company to new heights. If you're excited by the challenge of shaping the future of crypto infrastructure, we want to hear from you!
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Senior Manager, Growth Marketing role:
Technical Skills:
- Drive: Proactively identifies, tests and scales new growth opportunities, leveraging emerging marketing technologies and best practices.
- Build: Develops and implements robust marketing automation, analytics, and attribution models to measure and optimize campaign performance.
Complexity and Impact of Work:
- Lead: Leads the development and execution of the overall growth marketing strategy, aligning with business objectives and revenue targets.
- Manage: Manages complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates.
Organizational Knowledge:
- Collaborate: Works cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts.
- Deliver: Consistently delivers on key performance indicators (KPIs) and contributes directly to the company's revenue growth.
Communication and Influence:
- Listen: Actively listens to market feedback, customer insights, and team input to refine marketing strategies.
- Contribute: Contributes thought leadership and insights to the broader organization on market trends, competitive landscapes, and growth opportunities.
You may be a fit for this role if you have:
- 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation
- Demonstrated ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries.
- Strong leadership experience, including direct management of marketing teams.
- Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau).
- A strategic mindset coupled with a hands-on approach to problem-solving and campaign execution.
Although not a requirement, bonus points if:
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
Top Skills
Google Analytics
Marketing Automation Platforms
Salesforce
Sem
Seo
Tableau
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