The Head of Field Marketing will develop and execute scalable strategies for demand generation and pipeline growth, oversee events, mentor the marketing team, and leverage data analytics to optimize marketing campaigns. Collaboration with sales to enhance revenue is also key to this role.
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 250+ employees & helping 2000+ customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest series B round.
Role Summary
We’re looking for a Head of Field Marketing to drive demand generation and pipeline growth in the U.S. market. This role is pivotal in scaling marketing programs, executing high-impact events, and collaborating with sales to accelerate revenue.
Key Responsibilities
- Develop and execute a scalable field marketing strategy aligned with revenue goals.
- Drive pipeline growth through targeted marketing programs and high-quality lead generation.
- Oversee in-person and virtual events, including industry conferences and sponsorships, ensuring maximum ROI.
- Lead and mentor a high-performing field marketing team while fostering cross-functional collaboration.
- Create regional marketing plans tailored to different sales territories.
- Leverage data and analytics to track performance, optimize campaigns, and manage budgets effectively.
Qualifications
- 7+ years of field marketing experience, preferably in B2B SaaS or technology startups. Cybersecurity experience is a plus.
- Proven success in scaling pipelines and driving revenue growth in high-growth environments.
- Strong expertise in event management, demand generation, and sponsorships.
- Experience leading and mentoring marketing teams.
- Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Marketo).
- Excellent communication, stakeholder management, and strategic planning skills.
Top Skills
Analytics Tools
CRM
Demand Generation
Event Management
Field Marketing
Marketing Automation
Pipeline Growth
Stakeholder Management
Strategic Planning
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