Company Description
The Field Marketing Manager (FMM) is responsible for building the local face of the global Red Bull brand, highlighting local relevance while staying in line with global and national strategies and priorities in their respective region. You will build strong local networks that include opinion leaders and key influencers both online (social media) and offline. You will create and implement marketing initiatives across Red Bull’s four key pillars of the marketing mix (Student Marketing & Sampling Programs, Sports, Culture and Communications). As well, you will work with sales (On and Off Premise) to support new business opportunities, on campus or sales support in store for major product launches. You are constantly out ‘in the field’ making things happen. This position sits on the Commercial Leadership Team for the Prairies Business Unit.
Job Description
STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES
Infuse global and national Red Bull priorities, strategies and philosophies into the field, focusing on building a local face to a global brand.
Ensure top-notch understanding of the local consumer in various playgrounds and occasions across the region, forming the basis of local idea generation, creativity and execution.
Define ideas and programs that increase understanding of the product’s functionality on a local level while building brand image (working closely alongside the national marketing teams – Brand, Sport, Culture, Consumer Collecting & Media Network).
Own regional intelligence, sharing market insights (consumer, competitors, etc.) with the national team to inform strategic decisions.
Work in conjunction with the regional sales teams to build mental availability hand in hand with physical availability within On Premise, Off Premise and New Business environments, ensuring Red Bull product is at arms reach in every field marketing activity.
Deliver the annual approved business plan for the region.
Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
PREMIUM APPEAL OF LOCAL PRIDE
Create and support local key events, scenes and marketing opportunities in line with the Red Bull brand values and relevant to the local consumer.
Ensure every consumer experience with the brand is positive, with premium execution at all events and field marketing activities.
Add value to selective 3rd party events by determining the level of Red Bull brand support and branding, with an objective of increasing brand visibility and product usage in relevant scenes.
Build top-notch networks and sustainable relationships with key influencers of the region.
Leverage the Red Bull Event Vehicle program across the full Red Bull marketing mix to surprise and excite consumers.
Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities within the region.
MARKETING INNOVATION
Understand the latest generational trends by being close to our consumers, talking and engaging with our networks across all relevant scenes.
Create new and innovative ideas that bring the Red Bull product and brand to life, tapping into local networks, scenes and opinion leaders, executing these ideas with the right balance across the marketing mix.
DRIVING EFFICIENCIES
Implement and uphold a logistical system for warehousing and infrastructure to ensure the right tools and management are in place to support local needs.
Develop and manage the regional budget with the support of the Director of Field Marketing and national marketing team.
TALENT MANAGEMENT
Source, hire, train and manage Field Marketing Specialists across the Prairies.
Act as a role model and coach, displaying the Red Bull values with a consistent tone that is motivating and inspiring.
Coach Consumer Collecting FMS’ in sourcing, hiring and training their Student Marketeer teams.
Set regional objectives and clear goals for FMS’ to ensure accountability to their key deliverables; conduct on-going, mid-year and end of year performance evaluations.
Identify and nurture key talent for potential pipeline and development opportunities within the team.
Qualifications
5+ years in marketing experience, experience within brand/product management, sport and culture events and experiential marketing considered an asset.
Strong leadership skills and experience leading high performing teams.
Experience in working alongside and collaboratively with commercial teams – general sales or trade marketing.
Proven background in budget management, negotiations and partnership management.
A ‘connector’ who has excellent communication and networking skills, who can open doors and excite & inspire people around an idea.
A creative marketer with depth in brand understanding and innovation.
Strong understanding of regional activity and priorities, including sports, culture and collegiate marketing.
Experience in annual business planning and project management, a love for detail in every project.
Valid driver’s license.
University Degree, preferable in Marketing or Business.
Additional Information
Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
