At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Product Marketing Director ELSP/ELSBYour role and responsibilities
Hybrid role for SB & SP organisations
In this role, you will have the opportunity to manage specific product lines within Smart Power and Smart Buildings divisions respectively, co-lead strategic projects and act as the solutions architect.
In addition, within the scope you will be developing and executing product marketing strategies for Canada aligned with global strategy to meet business objectives. Each day you will lead go-to-market planning and execution, including launch readiness, sales enablement, internal and partner onboarding, and customer-facing support to drive sales and services performance. You will also support the global Product Management in optimizing the low-voltage distribution portfolio (load centers/breakers/meter panels) with a preferred experience in industrial/OEMs and NEMA solutions, including lifecycle management (development, pricing, profitability, and maintenance) to maximize ROI.
This role reports directly to the Product Marketing Director.
The work model for the role is: hybrid
This role is contributing to the Electrification division for Smart Power & Smart Buildings.
You will be mainly accountable for:
- Acts as a liaison between Smart Power and Smart Buildings (and/or other divisions), aligning priorities, resolving gaps, coordinating communication, and driving execution across organizational boundaries.
- Acts as the solutions architect and manages an assigned portfolio of product lines with accountability for business outcomes, prioritization, and resource coordination, rather than focusing on a single product category or marketing execution
- Owns complex cross-functional projects that span multiple product lines, business units, and stakeholders—not just product launches or portfolio management activities.
- Lead product launch readiness end-to-end, including go-to-market plan, value proposition, competitive positioning, voice-of-customer input, pricing, stocking readiness, and training; advocate market needs to global teams and coordinate cross-functional execution.
- Translate standards, market inputs, and customer needs into product roadmaps, specifications, and development/transfer business cases.
- Support Sales growth by delivering go-to-market activities, sales enablement, and
customer-facing support (meetings, trade shows, quotations).
- Analyze market size, trends, customer requirements, and competitors to identify gaps and position ABB’s offering effectively.
- Partner with Product Management to optimize the legacy industrial solutions low-voltage distribution portfolio (load centers/breakers), ROI, and lifecycle performance (launch, maintenance, pricing, profitability).
- Drive offering development and enhancements from project specification through launch, proposing differentiated solutions that meet customer needs.
- Orchestrate the full SBSP solutions to new partners to ensure product adoption and optimal success in partner onboarding.
- Create and deliver product communications and training materials (technical + sales) for internal teams and external customers to improve sales efficiency.
- Provide support on quality and resolution by monitoring warranty cases and key quality cost drivers and ensuring timely corrective actions.
- Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.
- Uphold ABB’s values and ensure compliance with the code of conduct, applicable regulations/standards, HSE requirements, and sustainability/circular-economy commitments while working cross-functionally (engineering, manufacturing, quality, supply chain, logistics).
- Represent ABB on industry and standard committees upon assignment/nomination and as per needs.
Qualifications for the role
You have a minimum of 8 years of experience in product management/sales in low voltage solutions
OEM/industrial components and/or NEMA low voltage distribution (i.e load centers/breakers/panels) and/or extensive knowledge or proven experience of low voltage distribution products is preferred.
Possess an enhanced knowledge and experience of Canada Market, channel to market, launch strategies, the Canadian Electric Code and relevant product standard
Bachelor’s degree in engineering (electrical or mechanical)
Demonstrated knowledge in development and implementation of Marketing and Sales strategy for low voltage solutions.
Sound technical knowledge of electrical distribution equipment.
You are at ease communicating in French and English. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
Excellent verbal and written communication skills.
Why ABB?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.
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Employment Equity & Inclusion Statement (Canada)
ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:
• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities
ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.
ABB Calgary, Alberta, CAN Office
10 Smed Ln #190, Calgary, AB , Canada
