Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
At Motive, the Integrated Campaigns team is responsible for driving pipeline and revenue growth across new business and current customers. We put the user first—ensuring we stay true to our core value proposition and delivering the right message at the right moment.
Motive is looking for an analytical, revenue driven marketer to build creative and high impact campaigns targeting our new business Enterprise accounts. You’ll leverage Account-Based Marketing (ABM) strategies to generate new pipeline and accelerate existing opportunities. You’ll work cross-functionally with sales, operations, product marketing, creative, and other key stakeholders to ensure alignment and impact. You’ll focus on the key metrics that matter to sellers - filling the pipe and driving revenue.
What You'll Do:
- Utilize account-based thinking as a core campaign foundation of all campaign activities, and partner closely with sales and GTM teams to identify the right accounts to target, and ensure messaging across both sales and marketing is integrated.
- Define full-funnel messaging frameworks tailored to Enterprise buyer needs. Partner with product marketing and content teams to map existing assets and identify content gaps
- Develop and execute integrated campaigns across multiple channels, including email, ad, content syndication, email, web, direct mail, and webinar.
- Support outbound sales efforts, develop campaign enablement materials, conduct trainings, and provide regular sales updates to ensure strategic alignment.
- Monitor KPI pacing against goals, analyze key drivers, and recommend optimizations.
What We're Looking For:
- 4+ years of B2B marketing experience, with at least 2+ years in enterprise campaign management or ABM experience.
- Experience managing complex integrated campaigns in an account based selling and marketing environment
- Strong understanding of buyer needs, personas, and sales processes.
- Analytical mindset with the ability to track performance metrics and optimize campaigns accordingly.
- Strong collaboration and communication skills, with experience briefing and enabling sales teams.
- Bachelor's degree in marketing, business, communications, or a related field.
Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits
The base compensation range for this role is:
$98,000—$151,000 USD
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here .
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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
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