As a Senior Product Marketing Manager, you'll lead go-to-market strategies, create compelling messaging, and conduct market research to enhance product adoption.
The Opportunity
Join TrustArc’s Product Marketing team to accelerate awareness, adoption, and advocacy for our market-leading privacy products. As a Senior Product Marketing Manager, you’ll drive high-impact go-to-market strategy, messaging, and positioning across global audiences. You’ll bring deep expertise in competitive intelligence, differentiated storytelling, and scalable enablement programs that empower our teams and strengthen our market position
What You Will Do
- Deliver high-quality, differentiated messaging that clearly communicates the value of new and existing TrustArc capabilities.
- Translate complex technical concepts into compelling, solution-oriented narratives that resonate with diverse audiences.
- Build, deliver, and lead impactful GTM and sales enablement tools, resources, and training.
- Lead end-to-end product launches, from strategy to execution, ensuring alignment across Product, Sales, Support, and Customer Success.
- Partner cross-functionally to identify potential release blockers, streamline upgrade paths, and communicate changes effectively to customers.
- Create content that fuels demand generation, including landing pages, email campaigns, blogs, and social media, and continuously optimize through A/B testing and performance insights.
- Develop demo videos and multimedia assets, collaborating with internal and external partners throughout the creative process.
- Conduct deep market and competitive research to deliver actionable insights and enable data-driven decision-making.
What You Will Bring
- 6+ years of proven success in SaaS global product marketing, including market research, positioning, and go-to-market strategy.
- Experience leveraging AI tools and technologies to optimize product marketing workflows, including content creation, competitive research, messaging development, and analysis.
- Experience using product usage analytics tools (e.g., Amplitude)
- Strong track record of content development skills (ebooks, blogs, demo videos, emails, and sales materials).
- Demonstrated expertise in competitive analysis and intelligence platforms.
- Experience managing complex product releases and communicating across technical and non-technical audiences.
- Strong cross-functional leadership and communication skills, with the ability to influence product direction and go-to-market execution.
- Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines
What We Offer
- Competitive compensation
- 100% Work from Home
Compensation: CA$100,000 to 130,000 per year (Canadian Dollars)
Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.
Top Skills
Ai Tools
Amplitude
SaaS
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