Who We Are
Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
What the Role Is
The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring Staff Product Designers to build the next generation of Babylist by leveraging this reality.
The Staff Product Designer is the durable design owner of a major Babylist experience - the person the rest of the company looks to when a hard question about that experience has to get answered. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the vision for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business.
You flex beyond the basics by running research, standing up working prototypes (in hours not days), and contributing to production-quality front-end code ensuring polish is never a trade-off. You help Babylist make the transition into AI-native product development by setting the standard others adopt for what an AI-native designer does every day — in your own work and in the codified workflows you set for the team around you.
In this role, you shape how parents discover products, build their registry, receive gifts, and navigate early parenthood across web and native mobile. These are not casual interactions. Families are making decisions during one of the most meaningful and overwhelming transitions of their lives. The experience has to be easy to use, easy to understand, and worthy of the trust they place in us.
Who You Are
- Craft and experience obsessed. You care deeply about how things feel, not just how they function. You notice the details most people can't articulate but everyone responds to like transitions, motion, and accessibility. You hold the high bar for delight and have a portfolio of shipped consumer product work across web and native mobile that demonstrates this.
- A systems thinker. You see the full picture. You think about how a single interaction fits into a broader flow, how flows connect across products, and how the design system enables all of it. You design for coherence, not just screens.
- Industry aware and pattern fluent. You stay current with modern product design, not to follow trends but to borrow what's proven and challenge what's stale. You know the interaction patterns, design system conventions, and digital product best practices that have become table stakes, and you know when to apply them or evolve them when Babylist families need something different.
- Human-and-data-centered. You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication.
- A product strategist. You not only have sharp product sense, but are able to articulate and defend where a product is going a\nd why. You work backwards from a vision, ensuring every release is a thoughtful step toward fully realized impact, bringing everyone along (ICs to the C-Suite) by communicating context and decisions with clarity.
- Critical thinker. You question assumptions and stress-test ideas before committing to them, distinguishing between what the data says and what people want it to say. You approach problems with creativity and multi-dimensional thinking.
- Feedback fan. You seek out friction before it finds you. You build feedback loops into your process from the start, not as a final check but as a continuous signal. You put prototypes in front of users early, share in-progress designs with teammates before they're polished, and actively solicit the critique that makes the work better. You also model the skill of giving and receiving feedback.
- AI-native. You use AI tools to prototype, explore, and iterate at speed. You know how to move from a rough concept to an interactive prototype in hours, preferring to put a rough version in front of a user tomorrow than perfect a comp for two weeks. You have a portfolio of things you have designed and built this way.
- A real builder. You write production frontend code. You are not dependent on an engineer to translate your mock; you can ship it yourself.
- Outcome owner. You don't celebrate shipping, you own impact. You instrument your own work, track whether it's moving the right metrics, and hold yourself and others around you accountable for meaningful results. You make clean iterate/pivot/stop decisions based on evidence, not attachment.
- Adaptable to change. You select for change, not against it. You jump in where needed, working across team boundaries without waiting for permission. You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety.
- Excited about the AI transformation. Not anxious about it. You believe this is the most interesting moment in modern design careers, and you want to help shape what an AI-first design organization looks like both at Babylist and as a category.
How You Will Make An Impact
- Own a customer journey or major product experience end-to-end. Think holistically about user flows, brand expression, information architecture, and interaction patterns across the full Babylist product ecosystem - both web and native app - working with other designers and teams as needed.
- Set the design vision for your experience. Articulate where the experience should be in 12–18 months and define the sequence of bets that gets it there. Earn organizational alignment around a direction, not just consensus, and update your point of view with conviction and speed when evidence or business needs change.
- Design and build experiences that drive outcomes. That means using sound judgement to create experiences that solve real problems, are intuitive under stress, simple when decisions are complex, and delightful when the moment calls for it.
- Define excellence. Set the bar for quality, delight, and product excellence by demonstrating and teaching the organization what great looks and feels like. Eschew perfection for learning that propels the product toward your high bar.
- Stay deeply connected to users. Talk to customers. Plan and execute research to ground design decisions in how families actually behave. Create fast feedback loops through user testing, Babylist communities, and other channels. Your design decisions are grounded in reality, not assumption.
- Contribute to and evolve Babylist's design system. Build reusable components, define interaction patterns, and ensure consistency across web and native mobile.
- Operate with agency. Don't wait for permission. Create the conditions for your success. Bias toward action, starting before you have the full picture and bringing others along as you learn. Hold yourself and others accountable and avoid attributing setbacks to external conditions. Challenges should sharpen your thinking and expand what you believe is possible. Model this disposition openly - high velocity teams are the ones where agency is contagious.
- Build with AI-native workflows. Research synthesis, rapid prototyping, production code, design system evolution, interaction exploration. Show your team what's possible by doing it yourself leveraging AI - then share and teach what’s working.
- Write production frontend code. Work in the codebase to implement, refine, and polish the experiences you design. Close the gap between what a design looks like in Figma and what a user actually touches - finding and fixing rough edges without being asked. The transitions, the micro-interactions, the loading states, the empty states, the error states, the keyboard behavior. Own all of it.
- Scale design democratization. Build AI-enabled workflows that bring product managers, engineers, and other collaborators into design tools, creating the conditions for non-designers to contribute meaningfully to the experience layer. Act as a consultant and quality bar on that work, not a gatekeeper. Scale shared literacy around what good looks like, so the people working alongside you can make better decisions independently.
- Develop the designers around you. Give specific, timely feedback that makes their work measurably better. Contribute to hiring. Share the tools, patterns, and practices that help the broader team prototype faster, build with more polish, and ship with confidence. The designers who work alongside you should grow because of it.
- Multiply your team. Be an excellent partner to engineers, product managers, and analysts as your co-builders to move the highest-impact work forward with strong communication and collaboration. Bring tighter problem framing, sharper user insight, and prototypes that make decisions easier to make. Design the repeatable, low-friction systems that let everyone on your team, including you, ship faster without sacrificing quality.
- Be a flexible operator. Whatever the opportunity, you ramp fast, partner well, and get work into customers' hands quickly.
Nice To Have
- Experience designing and building for e-commerce, marketplace, or registry products where trust, clarity, and emotional tone matter as much as conversion.
- Experience with a modern frontend stack. React, React Native, Swift UI, or equivalent. You have opinions about component architecture and know how to build for maintainability.
- A background in motion design, animation, or advanced CSS. You know how to make interfaces feel alive without making them feel slow.
- Experience building or significantly contributing to a design system used across multiple products and platforms.
Why Babylist
This is a rare moment at a rare company.
Babylist has strong product-market fit, real revenue, and a brand that millions of families already love. We are not trying to find a market. We are trying to transform how we build for the one we already own.
We are in the early innings of an AI transformation that is changing how we build everything. Design is at the center of that shift. You will help define what this role looks like at Babylist, not just fill it.
The experience surface is enormous. Registry, shop, gifting, health, content, native app, and whatever comes next. Every one of those touchpoints is a moment where a family is trusting us to make something complex feel simple. The craft matters here in a way you can feel.
If you want to build beautiful, meaningful experiences at a company where speed and responsibility are not in tension but are the whole point, we would love to hear from you.
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
US $207,666 to $249,166
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Compensation & Benefits
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.
Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.
Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.
Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.
