VP of Marketing

Posted Yesterday
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Hiring Remotely in Canada
Remote
7+ Years Experience
Retail • Sales • Software
The Role
Leap Tools, a leading tech company in the interior décor industry, is seeking a visionary VP of Marketing to drive brand vision and strategy. The role involves product-driven strategy, planning, cross-functional collaboration, leadership development, customer insight, market positioning, and shaping brand vision. The ideal candidate should have proven leadership experience in B2B tech companies and expertise in product marketing strategy.
Summary Generated by Built In

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.

About our product

Our technology lets you see products in your own room before you buy. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable that through cutting-edge computer vision technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table: https://www.roomvo.com/rugdemo4r

About you

We’re looking for a visionary VP of Marketing to lead our marketing efforts and help us scale to new heights. You will play a pivotal role in shaping and driving our brand’s vision and strategy. You will set the bar high, leading a dynamic team of Product Marketers, Designers, and Marketing professionals to deliver exceptional results.

You are passionate about pushing the boundaries of a rapidly growing tech company. You have successfully executed customized marketing strategies to meet the unique dynamics of local markets, worldwide. You are product-focused with a competitive edge. You are a creative and strategic thinker with a passion for innovation and a keen eye for detail. You are relentlessly driven by curiosity and a determination to achieve transformational results. This is a challenging and rewarding opportunity for the right person to come on board and shape the next chapter of our brand.

What You'll Do:

  • Product-driven Strategy: Work with the CEO, VP of Product, VP of Sales, and senior leadership to craft go-to-market plans, ensuring Product Marketing is equipped to define positioning and messaging that sets us up for long-term success.
  • Planning and Investment: Set strategic marketing priorities and metrics, ensuring marketing investments unlock growth and maximize ROI.
  • Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to develop strategies that support revenue goals and improve conversion rates.
  • Leadership and Team Development: Lead, mentor, and grow a high-performing marketing team, fostering a culture of creativity, accountability, and excellence. 
  • Customer Insight and Market Positioning: Develop a deep understanding of the customer journey and market dynamics. Use insights to inform strategic marketing initiatives, enhance product positioning, and drive customer engagement.
  • Vision: Shape the vision for the Roomvo brand and all future Leap Tools brands, ensuring a strong and cohesive brand identity across all markets and channels.

Requirements:

  • Proven Leadership Experience: Achieved transformative results in a leadership role within a high-growth B2B tech company. The ideal candidate has contributed to scaling organizations from 250 to 500+ employees. 
  • Product Marketing Strategy: Expertise in crafting product marketing strategies that have made a significant and measurable impact. 
  • Strategic Planning: Ability to think about both big-picture strategy and ensure the delivery of concrete tactics.
  • Creative and Innovative Thinking: Demonstrated ability to think outside the box and develop unconventional growth strategies, creative campaigns, and imaginative engagement tactics that lead to measurable results.
  • Excellent Communication Skills: Ability to inspire and influence senior stakeholders and cross-functional teams, as well as represent the company in front of customers, partners, and the media.
  • Resourceful: You find clever ways to reach customers at scale while maximizing cost efficiency. Leverage tools and technology to do much more with less.

About our culture

  • We're a remote-first company that encourages our employees to work from where they're most productive.
  • We work in tight-knit teams to cultivate an ownership mentality.
  • We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
  • We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
  • We value work-life balance by offering generous time off
  • Work anywhere in the world for up to 3 months!
  • We value families, by offering a parental leave program
  • We offer a work-from-home stipend
  • Your birthday (and our company's birthday) is a day off!

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Step 1: We arrange a video call with you to assess your abilities. You complete a take-home attention-to-detail assessment.

Step 2: You attend the second video interview soon after.

Step 3: You attend the third video interview soon after.

Step 4: You attend a culture interview.

Step 5: You meet one of the founders.

Step 6: You receive an offer.

Take the Leap. Apply now.

Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r

The Company
Toronto, Ontario
140 Employees
On-site Workplace
Year Founded: 2009

What We Do

Our proprietary AR visualization platform removes the guesswork of choosing the right product. Together, we are changing the way people buy online and in stores - we deliver the solution that gets people clicking! Leap Tools is proud to work alongside global billion-dollar companies who trust us to supercharge their retail operations every day. Our partners, use our technology to enhance their consumer experience by giving consumers the ability to instantly see their vision come to life. By providing a more delightful and confident purchase decision for consumers, our partners experience a significant boost in sales cycle productivity including: 5x increase in e-commerce conversion rates 10% increase in overall website transactions Reductions up to 30 days or more for in-store sales At Leap Tools we focus on tackling the most challenging machine vision problems to provide our customers the tools they need to allow their customers to have their imagination realized. Check us out at www.leaptools.com and www.roomvo.com

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