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The VP of Product Marketing at Drata will play a pivotal role in shaping the company’s go-to-market strategy and driving business growth. Reporting to Drata’s Chief Operations Officer in the interim, this strategic leader will be instrumental in ensuring our product positioning and messaging resonate with target audiences and align with the needs of a rapidly evolving security and compliance market.
As a key member of the marketing leadership team, you will collaborate cross-functionally with Customer Success, Sales, Business Development, and Product teams to deliver world-class marketing initiatives. This role offers the unique opportunity to lead a high-performing team of product marketing professionals while maintaining a hands-on approach to ensure flawless execution and impactful results.
At Drata, we pride ourselves on being a customer-obsessed organization, with a relentless focus on delivering exceptional experiences that earn and sustain trust. Your leadership will be vital in amplifying our market presence, driving demand, and supporting our mission to provide unparalleled security and compliance solutions.
What you’ll do:
- Develop and refine product positioning and messaging that uniquely differentiates Drata’s security and compliance automation platform in the market
- Lead cross functional, go-to-market efforts with clear product positioning and messaging to attract, grow and retain new and existing customers
- Partner with the Product, Marketing (e.g. Demand Gen, Content, Brand), Customer Success and Data teams to track the right metrics and execute campaigns that drive awareness, adoption, and revenue on an ongoing basis
- Conduct market research to gain a deep understanding of customer needs, pain points, use cases, and the competitive landscape. Use these insights to inform product roadmap strategy and development
- Build and deliver effective sales tools, like presentations, collateral and demos, to equip all customer-facing teams with what they need to win the market.
- Develop pricing & packaging strategies for each of our market segments that encapsulate demand for product and drive customer value; then continuously test and iterate
- Build out scalable infrastructure on the PMM team to ensure repeatability and efficiency for product launches; develop playbooks to set the team up for success
- Lead our Analyst Relations program, providing a deep understanding of our industry landscape, how we differentiate, and how we advance our category and design leadership
- Build and lead a team of excellent product marketers and ensure the team is enabled to perform at their best and has opportunities for advancement and career growth
- Define product marketing analytics and requirements needed; build lifecycle marketing programs and other touch points that increase engagement and value at every step of the customer journey
- Identify and evaluate opportunities to expand Drata’s market reach and customer base
- Support the growth of partner ecosystem, community, and other key initiatives that help create value for our customers
What you’ll bring:
- 10+ years of experience in B2B or B2C, with an emphasis in product marketing functions; 5+ years of experience in SaaS; experience in security or developer tools a plus
- Demonstrated success launching new products and features in a SaaS environment; you can talk about the metrics behind the launch, and know how to coach a team towards them
- Experience leading and growing a team of talented PMM’s and building playbooks from the ground up; you know the product marketing function from A to Z, from competitor research to pricing & packaging
- Strong communication skills with the ability to simplify complex messages and speak to the right audience; you’ll be working with sales, product and talking to customers everyday
- Experience delivering value to multiple types of customers through different sales and product motions; from orchestrating and experimenting with product-led motions and self-checkout experiences, to selling to large enterprise customers
- The ability to move very fast, and coach a team to do the same
- Deep experience using necessary marketing technology, including segment, hubspot, salesforce, google analytics, CMS & more
- Must be motivated by working with awesome people in a high energy, fast-paced environment, and dedicated to helping take Drata to the next level
Benefits:
- Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge
- HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)
- 100% paid short and long term disability plus life + AD&D benefits
- Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities
- Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
- 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment)
- Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office
- 401K: Reach your financial goals while reducing your taxes
This role will receive a competitive base salary, benefits, and equity. A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience.
Drata is on a mission to help build trust across the internet.
Drata is a security and compliance automation platform that continuously monitors and collects evidence of a company's security controls, while streamlining compliance workflows end-to-end to ensure audit readiness.
We all recognize the importance of earning and keeping the trust of our customers when it comes to protecting their data. We've felt firsthand how burdensome achieving and maintaining a strong security and compliance posture can be at a fast-growing company. It’s a manual, redundant, error-prone, and unscalable process - and it only grows more complex and expensive over time.
Our team of SaaS, security, compliance, and audit experts have built a better way - with automation.
Employment at Drata is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.
