At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.
We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
Reporting to the Senior Director of Marketing Operations, the Senior Manager, MarTech and Ops will own and optimize the marketing technology stack and operational workflows to drive efficiency, data accuracy, and campaign effectiveness. This role requires expertise in marketing automation, HubSpot management, and integration of marketing tools to support seamless lead journeys. This is a full-time, fully remote position.
What You’ll Be Doing
- Serve as the full owner and admin of HubSpot, overseeing email coding, nurture workflow strategies, lead routing, lead scoring, and platform integrations.
- Build and maintain marketing automation workflows and nurture strategies across platforms, ensuring alignment with best practices.
- Partner with Marketing Analytics, BI, SalesOps, and Product teams to connect and optimize all marketing tools and systems.
- Own the technical side of the lead journey, including lead tracking, data cleanliness, lead uploads, and form embeds.
- Collaborate with the Web Lead on Webflow and agency integrations, ensuring seamless form functionality and tracking.
- Support Multi-Touch Attribution (MTA) efforts in partnership with the Analytics Lead and BI team, ensuring models run effectively within the MarTech stack.
- Ensure proper integration and functioning of tools such as Salesforce, Google Analytics, and Splash.
- Manage the tooling and infrastructure needed to support marketing campaigns, from initial lead capture to routing and scoring.
- Lead a team of two associates, providing guidance, mentorship, and support for their professional growth.
What Success Looks Like in This Role
- Efficient management and optimization of HubSpot and integrated MarTech tools, resulting in improved lead capture and nurturing processes.
- Delivery of clean and accurate marketing data, enabling actionable insights and seamless reporting.
- Improved lead routing and scoring systems that enhance collaboration between Marketing and Sales.
- Effective support for MTA models, ensuring accurate attribution of marketing efforts to business outcomes.
- Seamless coordination with the web team on tracking and web infrastructure projects, with no major disruptions.
- Successful management of two associates, fostering a collaborative and high-performing team culture.
What We Expect From You
- 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation.
- Proven ability to build and manage workflows, nurture strategies, and lead routing systems across platforms.
- Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy.
- Experience with Salesforce, Google Analytics, Webflow and Splash.
- Demonstrated ability to manage and develop a team, fostering a supportive and productive work environment.
- Strong analytical and problem-solving skills, with the ability to optimize MarTech systems for business impact.
- Excellent communication and collaboration skills, with experience partnering across teams like BI, SalesOps, and Product.
- Proactive and results-oriented mindset with the ability to drive projects from start to finish.
The target base salary range for this position is $127,400 -$165,700, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health:
Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.
- Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace
To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.
Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values
Our privacy policy: https://springhealth.com/privacy-policy/
Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
