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Spring Health

Senior Product Marketing Manager, Customer Success

Posted 12 Hours Ago
Be an Early Applicant
Easy Apply
Remote
Senior level
Easy Apply
Remote
Senior level
The Senior Product Marketing Manager will align product marketing strategies with customer success objectives to drive upsell and renewal goals. Responsibilities include developing marketing frameworks, crafting messaging, conducting market research, creating content, and analyzing marketing performance.
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Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

The Senior Product Marketing Manager, Customer Success, will play a pivotal role in aligning product marketing strategies with customer success objectives to drive upsell and renewal goals. This role requires a strategic marketer adept at developing and implementing frameworks that enhance customer engagement, satisfaction, and lifetime value. By closely collaborating with Customer Success, Sales, and Product teams, you will ensure that our offerings are effectively positioned to meet customer needs and support business growth.

What you’ll be doing:

  • Strategic Alignment: Develop strategic partnership with customer success leaders and managers to deeply understand the needs of current customers and commercial goals.
  • Messaging & Positioning: Craft compelling messaging that communicates the value of our products and services, tailored to existing customers to drive engagement and expansion.
  • Cross-functional Collaboration: Work closely with Customer Success, Sales, and Product teams to ensure alignment and execution of strategies that enhance customer satisfaction and drive growth.
  • Market Research & Insights: Conduct market research to understand customer needs, preferences, and behaviors, informing strategies that support upsell and renewal efforts.
  • Content Development: Create targeted content and collateral that supports Customer Success teams in their efforts to educate customers and promote additional products or features.
  • Performance Analysis: Monitor and analyze the effectiveness of product marketing initiatives in driving upsell and renewal, using insights to refine strategies and improve outcomes.

What success looks like in this role: 

  • Meeting or exceeding upsell targets and renewal rates, contributing to strong revenue growth.
  • Enhanced customer satisfaction and engagement metrics.
  • Positive feedback from Customer Success and Sales teams regarding the effectiveness of marketing support.
  • Successful execution of marketing initiatives that align with customer success goals.

What we expect from you:

  • 5-7 years of product marketing of lifecycle marketing experience, preferably in healthcare, B2B SaaS, or employer services.
  • Proven track record in developing and implementing marketing strategies that drive customer growth and retention.
  • Strong understanding of customer success methodologies and their application in product marketing.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Analytical mindset with experience in market research and performance analysis.
  • Experience creating compelling content and collateral that drives customer engagement.

The target base salary range for this position is $131,200 - $164,000, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values


Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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