Lead marketing data governance, quality, and compliance programs across CRM and marketing automation. Define policies, steward key data objects, oversee data cleansing and enrichment, enforce privacy/regulatory requirements, partner cross-functionally, manage tools/vendors, and build dashboards reporting on data health and risks to enable compliant, accurate marketing execution.

Conduct outbound prospecting via cold calls, email, and social to generate interest and schedule qualified meetings for Account Executives. Meet daily activity targets (80-100), manage a book of accounts, use Sales Navigator/ZoomInfo/Salesforce/Chili Piper/Gong, collaborate on best practices, maintain region-aligned hours, work hybrid from Calgary three days weekly, and travel occasionally for conferences and training.