Top Marketing Manager Jobs in Calgary

Manage paid social and third-party media campaigns across LinkedIn, Meta, sponsored emails, webinars, and display advertising. Responsibilities include campaign setup, audience targeting, landing pages, copywriting, tracking, A/B testing, budget pacing, partner coordination, reporting, and optimization. Collaborate with lifecycle, campaign, marketing operations, content, web, analytics, and product marketing teams to improve lead quality, nurture engagement, and conversion to qualified pipeline.

Leads B2B lifecycle email strategy and execution across prospect and customer journeys. Owns nurture programs, segmentation, personalization, automation, copywriting, testing, deliverability, performance reporting, and optimization using Marketo, 6sense, and AI-enabled workflows. Partners cross-functionally to improve conversion, adoption, retention, and expansion while maintaining brand, compliance, privacy, and quality standards.

Leads Marketing and Consumer Privacy Engineering teams, developing engineers and establishing a shared operating model. Translates business and product priorities into engineering plans across logged-out web, experimentation, marketing integrations, attribution, measurement, consent, privacy experiences, and consumer data collection. Partners with Product, Marketing, Privacy, Legal, and Engineering stakeholders to deliver reliable, scalable, privacy-aware systems while balancing customer needs, quality, speed, and risk.

Build and manage multi-channel B2B demand generation campaigns for scientific audiences across email, paid media, partner advertising, inbound, and events. Own paid media budgets, vendor and agency relationships, campaign assets, funnel reporting, forecasting, and conversion analysis. Collaborate with solution marketing, marketing operations, sales, product, and other teams to improve campaign performance and demand generation efficiency.

Owns integrated B2B prospect campaigns from ideation through execution, optimization, measurement, and reporting. Coordinates content, digital, paid media, web, SDR, field, international, and channel teams; manages campaign calendars, budgets, vendors, webinars, nurture programs, and ABM initiatives. Analyzes funnel performance to improve lead-to-MQL-to-SQL conversion, uses Salesforce and Pardot for tracking and attribution, and presents campaign results to senior stakeholders.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Wagepoint’s event marketing program, including tradeshows, conferences, partner and customer events, summits, Wagefest, and webinars. Responsibilities include strategy, planning, budgeting, vendor management, promotion, logistics, live production, stakeholder coordination, and post-event measurement. The role develops scalable event processes, tracks ROI, and partners with Sales and Marketing to convert event engagement into customer and prospect opportunities.

Owns website copy, blog programming, social media content, marketing collateral, and SEO-focused site structure. Publishes and manages content through a CMS, coordinates editorial calendars, adapts existing design systems, creates templated visual assets, and partners with product, marketing operations, SEO, and front-end development teams. The role also supports email campaigns, webinars, web updates, and AI-assisted content refinement in a fully remote environment.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Drives enterprise pipeline through multi-channel campaigns, account-based marketing, partner programs, field events, outbound coordination, and expansion initiatives. Builds buying-committee engagement using intent data, collaborates closely with sales, supports federal campaigns, and manages enterprise partner marketing. Measures pipeline creation, influence, acceleration, and attribution while using AI and experimentation to optimize results.

Own strategy, execution, budgets, optimization, testing, tracking, attribution, and reporting for paid search, YouTube, and emerging AI advertising channels. Drive qualified B2B SaaS demand and pipeline across complex campaigns, using performance data to guide investment decisions. Collaborate with lifecycle, product marketing, creative, web, analytics, and marketing operations teams to improve landing pages, lead quality, nurture alignment, and conversion. Present performance insights and recommendations to senior leadership.

Lead go-to-market strategy and integrated marketing programs for strategic partner portfolios. Collaborate with Business Development, Marketing, Product, Sales, Customer Success, and executives to drive partner engagement, customer acquisition, and measurable growth. Build scalable planning frameworks, operating processes, playbooks, and governance; analyze performance; mentor teammates; represent Partner Marketing in executive planning; and champion AI-enabled tools and modern marketing technologies.

Build and run end-to-end customer marketing programs for small-business customers to drive cross-sell, upsell, and product adoption. Plan multi-channel campaigns (email, digital, events, in-product), analyze KPI and funnel performance, develop AI-powered campaign workflows, and collaborate with sales, product, and marketing to optimize expansion and revenue.

Develop and manage customer marketing programs, including customer references, communities, newsletters, case studies, testimonials, and user groups. Collaborate with Sales, Marketing, and Customer Success to support commercial initiatives, analyze program ROI, manage customer rewards budgets, and encourage customer participation in technology reviews and analyst reports.

Own and build Ground News’s Google performance marketing engine from scratch across Search, Performance Max, Demand Gen, and YouTube. Scale spend while maintaining CAC and subscriber payback, develop campaign architecture and testing frameworks, improve landing pages, establish attribution and measurement, and partner with agencies on creative. The role also experiments with adjacent paid channels, collaborates with product, engineering, and analytics, and reports performance clearly.

Own positioning, messaging, content, campaigns, and sales enablement for Luma and ELN solutions. Translate complex scientific concepts into compelling narratives for researchers and enterprise audiences, develop campaign briefs, gather customer and subject-matter insights, and influence marketing and sales strategy across functions.

Own vertical marketing strategy, positioning, account-level messaging, ABM campaigns, sales enablement, and pipeline acceleration. Partner with Product, Sales, Data, RevOps, and ecosystem stakeholders to translate complex fintech capabilities into industry-specific narratives, execute integrated campaigns, track revenue and pipeline KPIs, and improve win rates. The role requires hands-on use of AI tools and strong cross-functional influence.

Own Hadrian’s paid sponsorships, media partnerships, co-marketing relationships, and institutional partnerships end to end. Responsibilities include sourcing, evaluating, negotiating, activating, measuring, and renewing deals; managing budgets, agencies, partners, and deliverables; developing partnerships with educational, workforce, industry, and community organizations; and creating rigorous processes for portfolio evaluation and performance tracking.

Own Hadrian’s experiential marketing portfolio, including strategy, event calendar, budget, vendors, production, staffing, and measurement. Lead flagship launches, factory experiences, recruiting events, executive hosting, and conference participation. Build repeatable event formats, operating infrastructure, and performance metrics while partnering with recruiting, communications, executives, government relations, and site leadership. The role requires frequent travel and evening or weekend work, with attention to safety, export-control, and production constraints.

Build automated growth marketing systems for enterprise and mid-market segments using AI, data enrichment, workflow automation, ABM, and intent signals. Responsibilities include lead scoring, CRM data management, outbound orchestration, seller operations automation, account tiering, regional workflow localization, vendor evaluation, and performance reporting against pipeline and SQL goals.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Own marketing FP&A, including headcount planning, budgeting, actuals tracking, channel allocation, ROI reporting, purchase orders, and vendor commitments. Partner with marketing, sales, RevOps, data, and corporate finance to connect marketing spend with pipeline and revenue outcomes. Lead pipeline forecasting, reporting definitions, risk identification, and AI-enabled automation of finance processes and forecasting cycles.

Own and scale lifecycle marketing programs across Docker’s Container and AI products. Build email and in-product campaigns, automate PQL and renewal motions, validate audiences and usage signals, manage suppressions, perform QA, monitor launches, troubleshoot data issues, translate technical signals into messaging, and operationalize reporting. Partner with data, sales, renewals, design, and agency teams while sequencing priorities into a scalable lifecycle roadmap.

Develop performance marketing forecasts, benchmarks, sensitivity analyses, and regional acquisition assumptions for mobile game launches. Build comparable title sets, track competitor user acquisition and market signals, produce competitive intelligence reports, and incorporate research and testing data into forecasts. Maintain auditable assumptions and partner with Marketing, Product, Finance, Analytics, and leadership to validate recommendations, identify risks, and improve forecasting methodologies.

Lead go-to-market and product adoption efforts for SaaS product portfolios. Responsibilities include positioning and messaging, feature launches, adoption programs, internal enablement, customer research, market and competitive analysis, campaign experimentation, and performance reporting. The role partners cross-functionally with product, sales, customer success, support, and revenue operations teams to improve product engagement, retention, and customer outcomes.