Top Marketing Manager Jobs in Calgary

Own regional marketing strategy and pipeline growth for a sales territory. Plan and execute regional events, account-focused campaigns, digital and content programs, and partner marketing initiatives. Manage campaign budgets, logistics, agencies, measurement, and reporting while coordinating with sales, channel partners, and cross-functional marketing teams. Mentor regional marketers, improve team processes, and use data and AI-assisted automation to optimize performance. The role supports a global sales region and requires up to 50% travel.

Own global B2B lifecycle and email marketing across prospect and merchant journeys. Develop personalized nurture, onboarding, adoption, retention, churn prevention, and winback programs across North America, the UK, and APAC. Lead email testing, segmentation, AI-enabled personalization, product go-to-market campaigns, reporting, and revenue-impact measurement. Partner with Sales, Product, Content, Revenue Operations, Partnerships, Compliance, and regional teams to improve merchant acquisition, activation, engagement, transaction volume, and lifetime value.

Own global B2B lifecycle and email marketing for Afterpay and Cash App merchants. Develop personalized prospect, onboarding, adoption, retention, churn-prevention, and winback journeys across regions. Lead email testing, segmentation, AI-enabled personalization, product launches, reporting, and cross-functional collaboration with Sales, Product, Content, Partnerships, and Compliance to increase pipeline, transaction volume, engagement, and retention.

Own product marketing for the Minerals and Adjacent Markets segment during parental-leave coverage. Develop positioning, messaging, go-to-market launches, sales enablement, demand-generation content, and customer-focused campaigns. Collaborate with Product, Sales, Growth Marketing, and Customer Success to drive pipeline and ARR growth. Use marketing metrics and AI-powered workflows for competitive analysis, persona development, content creation, and performance tracking.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Build and manage Waabi’s demand generation engine through lifecycle marketing, email nurture, paid digital campaigns, ABM, content, webinars, and outbound prospecting. Generate and qualify MQLs, track CAC and funnel performance, optimize campaigns, and contribute directly to sales pipeline. The role requires hands-on execution, strong analytical and writing skills, AI-enabled marketing workflows, and collaboration with brand, events, product marketing, and sales teams.

Develop and execute Alberta trade marketing strategies, commercial plans, promotional programs, product launches, events, and brand initiatives. Analyze sales, category, promotional, and market data; manage marketing budgets; build dashboards and reports; and provide recommendations to suppliers, sales teams, and leadership. The role coordinates cross-functional stakeholders and external partners while supporting portfolio growth, market development, and effective execution of approved marketing initiatives.

Develop and execute AI-driven customer marketing strategies that increase product adoption and engagement. Architect behavior-based customer journeys, define next-best actions, run feature adoption campaigns through webinars and content, integrate AI into engagement operations, and measure marketing performance. Collaborate cross-functionally with Product Marketing, Sales, and Customer Success while using customer data and engagement metrics to optimize programs.

Build and own customer marketing programs spanning advocacy, lifecycle engagement, retention, referrals, and account expansion. Create case studies, testimonials, reference programs, segmented email campaigns, nurture programs, and targeted outreach. Partner with sales and client services to identify growth opportunities, engage customer champions, and connect marketing activity to pipeline and revenue. Manage marketing technology, track performance, and optimize campaigns in a remote, cross-functional environment.

Own Fellow’s events program across conferences, webinars, executive dinners, and roundtables. Responsibilities include event strategy, sponsorships, logistics, guest recruitment, promotion, sales coordination, post-event follow-up, and ROI reporting. The role manages event pipeline performance in HubSpot, repurposes event content, and uses AI and automation to improve research, list building, follow-up, and reporting. Travel across Canada and the U.S. is required.

Manage paid social and third-party media campaigns across LinkedIn, Meta, sponsored emails, webinars, and display advertising. Responsibilities include campaign setup, audience targeting, landing pages, copywriting, tracking, A/B testing, budget pacing, partner coordination, reporting, and optimization. Collaborate with lifecycle, campaign, marketing operations, content, web, analytics, and product marketing teams to improve lead quality, nurture engagement, and conversion to qualified pipeline.

Leads organizational marketing and communications strategy, brand management, digital campaigns, content development, media relations, fundraising promotion, event marketing, vendor coordination, budgeting, and performance reporting. The role manages stakeholder engagement and ensures consistent messaging across communication channels while using analytics to improve awareness, engagement, and campaign effectiveness.

Leads B2B lifecycle email strategy and execution across prospect and customer journeys. Owns nurture programs, segmentation, personalization, automation, copywriting, testing, deliverability, performance reporting, and optimization using Marketo, 6sense, and AI-enabled workflows. Partners cross-functionally to improve conversion, adoption, retention, and expansion while maintaining brand, compliance, privacy, and quality standards.

Own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. Lead and develop a team, build scalable customer programs, establish experimentation and measurement practices, and partner cross-functionally to improve adoption, retention, and revenue. Develop the operating model, prioritization framework, governance, and technical capabilities needed to execute lifecycle marketing at scale.

Own strategy, execution, budgets, optimization, testing, tracking, attribution, and reporting for paid search, YouTube, and emerging AI advertising channels. Drive qualified B2B SaaS demand and pipeline across complex campaigns, using performance data to guide investment decisions. Collaborate with lifecycle, product marketing, creative, web, analytics, and marketing operations teams to improve landing pages, lead quality, nurture alignment, and conversion. Present performance insights and recommendations to senior leadership.

Own and scale full-lifecycle marketing programs across activation, engagement, retention, and win-back. Develop personalized transactional and marketing journeys through email, push, SMS, and in-app channels using Iterable. Write customer communications, run optimization experiments, and collaborate with product, design, engineering, and analytics teams to improve the customer experience and business outcomes.

Build and manage scalable partner marketing programs that generate demand and pipeline. Own partner segmentation, messaging, joint campaigns, partner enablement, budget allocation, and MDF investments. Measure partner-sourced and partner-influenced pipeline, engagement, and ROI while coordinating with Channel, Demand Generation, Product Marketing, Sales, Content, and Revenue Operations. Improve workflows through AI and automation in a fully remote, global environment.

Own developer lifecycle and growth marketing from first touch through signup, activation, retention, and expansion. Build event, social, onboarding, and re-engagement programs; define activation milestones; improve Developer Hub conversion through messaging, landing pages, and A/B testing; and use analytics to report funnel performance. Partner with Developer Relations, Design, Engineering, and Documentation to create technical content and increase adoption of 1Password developer tooling.

Owns NinjaTech AI’s marketing function from the ground up, including positioning, product launches, demand generation, content, PR, social media, website optimization, sales enablement, events, partnerships, analytics, and marketing operations. The role requires a hands-on B2B enterprise marketer who can translate complex AI technology for technical buyers, build pipeline, manage campaigns and channels, and establish scalable marketing processes.

Build and scale AI-first marketing enablement systems, workflows, integrations, playbooks, learning resources, and measurement dashboards. Own department-wide initiatives including AI transformation, onboarding, and acquisition integration. Evaluate and deploy tools with IT and Legal, establish governance and access controls, identify capability gaps, drive adoption, and measure outcomes such as productivity, engagement, and process effectiveness.

Own Bankjoy’s event program, including its annual client conference, regional events, trade shows, industry conferences, webinars, and executive gatherings. Manage event strategy, logistics, vendors, contracts, budgets, attendee engagement, marketing promotion, and ROI reporting. Coordinate with sales, executives, designers, agencies, and partners while maintaining marketing calendars and campaign lists. Create event-related social and content updates, manage on-site execution, and support multiple events simultaneously with occasional travel and evening or weekend commitments.

Grow 1Password’s developer audience through social campaigns, technical content, creator partnerships, community engagement, product launches, and employee advocacy. Create accurate posts and short-form content for X, Reddit, and other channels; coordinate creators, budgets, and deliverables; amplify events; gather developer feedback; and measure engagement, qualified traffic, signups, and product adoption.

Manage paid marketing programs across B2B and B2C funnels for PLG and self-serve products. Responsibilities include planning, launching, optimizing, and reporting on paid channels; evaluating performance data; managing vendors and account partnerships; running experiments; monitoring acquisition, conversion, revenue, and retention metrics; and using AI-enabled workflows to improve campaign execution and insights. The role collaborates closely with Growth, Product Marketing, Analytics, creative, and campaign teams.

Lead B2B performance marketing and demand generation for a sales-led growth strategy. Manage paid channels, optimize budgets and ROI, run experiments, analyze funnel and revenue metrics, and partner with campaign, analytics, marketing operations, and external vendor teams. The role focuses on generating qualified pipeline and revenue among enterprise and mid-market technical audiences.

Leads Marketing and Consumer Privacy Engineering teams, developing engineers and establishing a shared operating model. Translates business and product priorities into engineering plans across logged-out web, experimentation, marketing integrations, attribution, measurement, consent, privacy experiences, and consumer data collection. Partners with Product, Marketing, Privacy, Legal, and Engineering stakeholders to deliver reliable, scalable, privacy-aware systems while balancing customer needs, quality, speed, and risk.