Manage and optimize paid social campaigns across LinkedIn, Meta, and Reddit for a B2B technology company. Responsibilities include campaign execution, budget and bid management, audience and creative testing, conversion tracking, reporting, performance optimization, and strategic recommendations supporting demand generation and pipeline growth. The role collaborates with Demand Generation, Creative, and Web teams and requires strong B2B SaaS paid media expertise. Paid search is not included.

Develop and execute multichannel growth strategies for a high-profile executive and entrepreneur. Improve SEO, AI search visibility, website conversion, audience engagement, community growth, and campaign performance. Analyze traffic and audience data, test initiatives, support paid marketing, and provide reporting and strategic recommendations to senior stakeholders while working independently.

Lead and validate an SFMC-to-Braze migration: create migration roadmap, map journeys/automations/data, guide client technical teams, identify risks, and verify migrated campaigns and data for launch readiness.