Lead demand-generation strategy and execution for B2B tech clients: design funnels, manage large multi-channel media spends, mentor and lead teams, run client relationships and business reviews, implement measurement and reporting, and improve processes and team performance.

Lead demand-generation strategy and execution for high-priority B2B tech clients. Own campaign planning, media strategy, pacing, forecasting, reporting, and optimization across multi-channel paid channels. Manage and mentor teams, drive client relationships and strategic discussions, and contribute to product innovation and company-wide performance initiatives. Improve processes, build dashboards, and report to senior stakeholders to scale lead generation and pipeline performance.