Manage end-to-end paid media campaigns across digital platforms, including planning, setup, monitoring, optimization, budgeting, reporting, and client presentations. Develop channel strategies, benchmarks, projections, tracking plans, and advertising copy. Collaborate with analytics, creative, and development teams to improve campaign performance and ROI while staying current on digital marketing trends and emerging paid media channels.

Manages client relationships and serves as the primary client contact across digital marketing and web development projects. Oversees marketing retainers, campaigns, timelines, budgets, strategy, and collaboration with internal subject matter experts. Identifies account growth opportunities, presents to clients, maintains brand knowledge, develops strategic insights, and mentors Account Coordinators while supporting positive team morale.