Lead UI/UX Designer to own end-to-end customer experiences across web and mobile. Conduct UX research, create flows, wireframes, prototypes and high-fidelity designs, optimize conversions via analytics and A/B testing, maintain design systems, ensure accessibility, collaborate with developers and marketing, mentor designers, and drive projects from concept through execution.

Design conversion-focused email campaigns, promotions, newsletters, and lifecycle emails for a whiskey eCommerce and subscription business. Translate marketing concepts and copy into responsive, mobile-friendly designs aligned with brand guidelines. Collaborate with marketing, copy, and eCommerce teams, create creative variations for testing, and improve designs based on performance while balancing customer experience and revenue goals.

Build and scale customer-facing eCommerce and subscription experiences using React and Next.js. Translate designs into responsive, accessible, high-performance features, integrate APIs and third-party services, optimize Core Web Vitals, write tested code, review pull requests, resolve bugs, and own projects through deployment. Collaborate with product, design, marketing, backend engineering, and operations while contributing to architecture and engineering process improvements.