Own Ture’s product positioning, messaging, value propositions, and go-to-market strategy. Develop customer and buyer insights, ideal customer profiles, personas, competitive research, launch plans, sales-enablement content, and lifecycle messaging. Partner with product, sales, customer success, design, and leadership teams to communicate the value of Ture’s AI-enabled B2B SaaS platform to enterprise and public-sector audiences, while establishing repeatable marketing processes and success metrics.