Manage distributor, agent, and retail partnerships across Canada to grow Sazerac brand distribution, visibility, market share, and sales performance. Develop business plans covering pricing, shelving, merchandising, and promotions; improve execution across on- and off-premise channels; use analytics and market insights to identify opportunities; and coordinate priorities across customers and partners.

Leads Sazerac’s national sales strategy across Canada, driving volume, market share, distribution, innovation, and brand contribution. Builds senior relationships with retailers, liquor boards, distributors, and internal stakeholders; develops commercial plans, manages KPIs, identifies growth opportunities through analytics, and guides execution. Requires extensive Canadian CPG, beverage, or consumable sales leadership experience, including retailer, distributor, and liquor board management.