Lead West Coast sales strategy and team to exceed revenue goals. Build executive hotel and client partnerships, oversee pipeline, forecasting, negotiations, and Salesforce data quality. Coach and hire sales leaders, represent the brand at industry events, and drive new business and market positioning across California and the broader West Coast.

Lead a high-growth California territory managing a $3-4M personal book of business and a team of Sales Managers/Associates. Drive new revenue, build strategic partnerships (including hotels), recruit/train and develop the sales team, provide accurate forecasting, refine sales strategies, and engage with clients from pre-sale through execution to increase win rates and repeat business.

Lead creative proposal production and team development for regional offices. Oversee workflow, Asana, KPIs and revenue targets; mentor managers and associates; drive event design innovation; manage a personal portfolio of proposals; coordinate cross-functional collaboration and present quarterly performance reports.