Develop and manage Western Canada territory strategy to grow commercial vehicle aftermarket sales. Build relationships with fleets, dealers, distributors, rebuilders, OEMs, and service garages; identify customer needs; manage product support and launches; gather market intelligence; resolve customer issues; administer incentives; conduct relationship reviews; provide product, service, and warranty training; and promote Eaton offerings.

Leads Eaton’s Canadian Critical Power Solutions commercial and industrial sales organization. Develops and executes sales strategies, manages manufacturer representatives and direct employees, expands customer and market penetration, evaluates territory coverage, conducts performance reviews, and collaborates across sales, engineering, finance, purchasing, operations, and marketing to achieve order, revenue, margin, and growth targets.

Leads IT business partnership and technology execution for manufacturing plants across the U.S. and Canada. Translates operational priorities into digital solutions, oversees ERP, MES, infrastructure, cybersecurity, and shop-floor technology initiatives, and maintains data continuity across the digital thread. Develops business cases, prioritizes portfolios, supports implementations, resolves systemic IT issues, and ensures technology investments deliver measurable operational value. Applies Lean and Six Sigma principles while collaborating with plant leaders, enterprise architecture, delivery teams, and senior stakeholders.